Viewing history: Instagram takes into account how frequently you view an account’s stories. By analysing your viewing history, the algorithm identifies funds whose stories you consistently engage with. Instagram aims to prioritise the stories from these accounts, ensuring you get all the content from the accounts you’re interested in.
Engagement history: The algorithm also examines how often you engage with an account’s stories. This includes liking or sending a direct message (DM) in response to the stories. Your engagement history provides insight into your level of interest in the account’s content. Accounts that you regularly engage with are more likely to have their stories prioritised in your feed.
Closeness: Instagram considers your overall relationship with the account’s author. This factor evaluates the likelihood of you being connected as friends or family. Accounts deemed closer to you in terms of relationships are more likely to have their stories given higher priority in your feed.
Information about the post: Instagram analyses signals related to post popularity, such as the number of likes, comments, shares, and saves. These signals are crucial in determining a post’s popularity and relevance. These signals have more impact in the Explore section than in the Feed or Stories sections.
Your activity in Explore: Instagram takes into account your actions within the Explore section, such as liking, saving, sharing, or commenting on posts. By analysing your past interactions with Explore content, the algorithm aims to show you more content similar to previous posts you have engaged with.
Your history of interacting with the person who posted: Although the post may be shared by someone unfamiliar to you, if you have previously interacted with that person’s content, it provides insights into your potential interest in their shared content. Interactions with the person who posted the content contribute to determining its relevance to you.
Information about the person who posted: Instagram considers signals related to how often people have interacted with the person who posted the content within the past few weeks. This factor helps identify compelling content from a diverse range of individuals, considering the engagement history of the person who posted.