Project Guidelines

Setting expectations

The Sleeky roadmap

An insight into our process

We use the project guidelines below to ensure that projects run smoothly and as quoted, as well as to help you understand our processes.

Following these guidelines will ensure your project is completed in a timely manner.


This is done largely via email and telephone. Unless otherwise agreed, meetings would take place at our office or via Zoom/Teams. Feedback is best submitted in writing, as verbal notes can lead to miscommunication.


Prior to starting the project we will ask for design briefing and to list specific requirements. Please give as much detail as possible to ensure the design is as intended. The initial design(s) will be ‘desktop’ sized and ‘flat’ (unless otherwise agreed, we look at the mobile aspect and movement in the next stage).

Our standard engagement allows up to one free redraft unless stated otherwise. Additional redrafts or further concepts are available at an additional cost.


Once the homepage design is approved, we will turn the concept into a functioning website. We will ask you to test things on different devices. Unless otherwise agreed, the mobile versions will be a re-sized / cut down version of the approved concept.

At this point, changes to the design are more time consuming than if undertaken at the ‘Concept’ stage and therefore may be chargeable.


Once the homepage demo is signed off and all content received, we will start designing and building the rest of the website, including configuring the content management software. We will share work in progress to keep you in the picture.


At this stage, we will add / style the copy and photos you have supplied. As a common cause of delays, we recommend you start collating content ASAP.

A final draft of text should be checked for spelling and grammar before it is submitted to us, as amending text can be time consuming and therefore may be subject to additional charges. We can offer a copy writing service for an additional cost if required.

We would recommend against including too much content on pages. Excessively long pages offer a poor user experience, especially on mobile, and maybe subject to additional costs. We would recommend content is split over additional pages instead.


After we have added the content, the website will be sent to you for final review before going live. Any amends should be sent in one go. Multiple stages of amends may be chargeable.


If your project is subject to a deadline, it is important that there are no delays to receiving feedback, content or information from yourself or third parties. If there is a delay, we reserve the right to extend the deadline by the length of the delay. We can’t take any responsibility if a deadline is missed due to circumstances outside of our control.


On completion, we will give you instructions on how to use any software associated with your website. Any additional training would be done via telephone, Zoom/Teams or at our office unless otherwise agreed.

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