Whether you’re in the hairdressing business or an illustrator, having a well-designed website is key to getting your brand noticed and gaining credibility.
As we all know – first impressions really do count! This is true for all aspects of life, especially in business.
If you’re not sure where to start – we suggest your website. Your website essentially acts as an online storefront on the high street, and just like how you’re more likely to get pulled into a well-designed and preened shop, people are more likely to want to visit a well-designed and looked-after website.
Having an old and outdated website can put a lot of users off immediately. Make sure to always put your best foot forward by ensuring your website is spick and span.
A well-designed website reflects a well-designed business. The design of your website should take every different aspect of your branding into account, and bring it all together into one beautifully cohesive website.
In the big world wide web, a high-quality website gives your brand a trusting voice and gives you that edge over your competitors. After all, where would you rather spend your hard-earned money – on a business that you’re not even sure is open anymore as the website hasn’t been updated since 2002, or a business that looks active, with a well-maintained website?
If your website is well designed, you’re going to be providing your web users with a smooth, easygoing experience.
A nice experience for your customers means they’re more likely to stay longer on your website and look around, leading to a much higher chance of conversion. Fast load times, easy navigation, and responsive design are all things that go towards UX and should be at the forefront of your website design.
At the end of the day, your website is a large part of your business. For many businesses not only is the website the first point of contact for the majority of customers, but it’s also the most cost-effective way to market to customers who may not otherwise know the business exists.
Having a strong online presence is key to a growing business – and your website should be a cornerstone.
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