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Misc • 2 min read 2 minute read
How a Well-Designed Website Can Boost Your Brand’s Credibility

In this day and age, it’s almost unheard of for a business not to have a website. It’s the first…

Misc • 4 min read 4 minute read
How To Optimise Written Content

In the ever-evolving landscape of the digital world, written content plays a pivotal role in shaping the online presence of…

Misc • 3 min read 3 minute read
The Benefits of Speed Optimisation

In today’s fast-paced digital era, the success of a website is often determined by its ability to deliver information swiftly…

Branding • 4 min read 4 minute read
The Power of Brand Ethos and Identity The Case of The Body Shop

In a world saturated with products and choices, the true worth of a brand extends far beyond its offerings. A…

Digital Marketing • 3 min read 3 minute read
Social Media Advertising vs. Organic Growth

Social media remains a cornerstone for businesses looking to connect with their audience. Two fundamental approaches to building a presence…

Misc • 3 min read 3 minute read
Strategies for Online Success

In the dynamic landscape of the digital age, traditional marketing strategies have given way to a more versatile and efficient…

Misc • 2 min read 2 minute read
How Many Brand Colours Should I Have?: Colour Psychology in Digital Marketing

In marketing, brand colours are pivotal in conveying identity values and creating memorable impressions. But a common question you might…

Web Design • 3 min read 3 minute read
Creating Engaging Landing Pages: Secrets of Effective Web Design

In today’s digital landscape, having a captivating landing page is crucial for any website aiming to convert visitors into customers…

Misc • 3 min read 3 minute read
Maybelline London’s Latest Viral Marketing Campaign: The Team and the Genius Behind It.

You may have already seen Maybelline London’s viral video featuring a London tube having “rubber lashes” on and putting on…

Misc • 3 min read 3 minute read
Cracking the Code: Unravelling Instagram’s Latest Algorithm Update

Last month Instagram changed its algorithm (again!) based on creators’ feedback. If you are a marketer, you might be overwhelmed…

Misc • 2 min read 2 minute read
Colour Theory For Your Business

When we think about branding, we tend to think about icons (think Apple or Nike) and potentially even fonts (we…

Misc • 3 min read 3 minute read
From Click to Conversion: How Email Marketing Can Boost Your Business

As a marketer, you might think email marketing is dead now, and there is no potential for ROI (return on…

Misc • 3 min read 3 minute read
Building a Memorable Online Presence

A solid online presence is essential in today’s digital era, whether you are a business or an individual. As a…

Branding • < 1 min read < 1 minute read
How to Create a Strong Brand Identity

A strong brand identity is essential for success in today’s competitive business landscape. It not only separates you from your…

Misc • 4 min read 4 minute read
Why should brands utilise TikTok? Three ideas that will boost your credibility

Why should brands utilise TikTok? Three ideas that will boost your credibility If you don’t know what TikTok is, where…

Web Design • 3 min read 3 minute read
Product photography: how good photos turn into sales

In digital marketing, a picture is worth a thousand user clicks. You’ve only got a few seconds to capture your…

Misc • 7 min read 7 minute read
A Beginners Guide To SEO

In this digital age – it’s no longer enough to have a digital presence. In the sea of businesses out…

Digital Marketing • 4 min read 4 minute read
TikTok vs Instagram: the battle of short video content 

In the past few years, using short video content for marketing like Tik Tok and Instagram reels, has become one…

Digital Marketing • 4 min read 4 minute read
The Lazy Marketer’s Guide to Getting Started with Digital Marketing

Are you a marketing professional who wants to get started with digital marketing? Or have you already dabbled in it…

Digital Marketing • 4 min read 4 minute read
Creating a Digital Marketing Campaign

Are you a small business owner who wants to create your first digital marketing campaign but don’t know where to…

Digital Marketing • 3 min read 3 minute read
Key Aspects of Effective Marketing Campaigns

Marketing campaigns can be a lot more complex than you might first realise, plenty of behind the scenes work from…

Digital Marketing • 3 min read 3 minute read
The Benefits of Video Marketing

In 2022, viral videos dominate social media across all subgenres – from entertainment to advertisement, and everything in between.   It’s…

Web Design • 3 min read 3 minute read
Why You Need a Portfolio on Your Website

No matter how many marketing channels you use and whatever content you choose to post, your website is the hub…

Digital Marketing • 3 min read 3 minute read
A Beginners Guide to Inbound Marketing

No one likes being bossed around and coaxed into a purchase, it never feels like the right decision if a…

Branding • < 1 min read < 1 minute read
Why Branding Is So Important In Business

We’re going to be honest with you, it’s pretty difficult in the current climate to not have any form of…

Digital Marketing • 4 min read 4 minute read
Why You Should Consider Marketing on TikTok

By now we should all know what TikTok is. Named as one of the fastest growing social media platforms of…

Digital Marketing • 2 min read 2 minute read
Start-Up Business and Entrepreneurs – How We Can Help

Having a unique business idea you want to pursue is all well and good, making it come to life and…

Web Design • 3 min read 3 minute read
The Importance of HQ Imagery on your Website

The aesthetic appeal of a company’s website is often deeply underestimated by business professionals and owners alike. From the font…

Digital Marketing • 4 min read 4 minute read
Your Video Marketing is Important

Are videos on your website worth it? We think so. When done well, videos can be a powerful and effective…

Branding • 3 min read 3 minute read
Sell a Lifestyle Through Your Branding

We all want to connect and create the perfect experience for our consumers. But how do we do this? Well,…

Digital Marketing • 4 min read 4 minute read
Last Minute Ideas For Festive Promotions

Suddenly we are in December (where have these last few months gone). But, have you suddenly discovered you have no…

Web Design • 2 min read 2 minute read
CTAs: Where, When and How to Use Them Successfully

If you’ve ever done research on what a successful website should include, the chances are you’ve come across Calls to…

Branding • 3 min read 3 minute read
Colour Psychology and how can it help your website

The colours you choose for your website have the power to convey much more than just your aesthetic. Colours can…

Misc • 2 min read 2 minute read
Why You Should Opt for Professional Copywriting

If you’re finding it difficult to keep up with creating fresh and engaging copy for your website, why not look…

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