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Misc • 3 min read 3 minute read
Navigating the Digital Canvas: Taking a Look Back at the Evolving Landscape of Web Design in 2023

As we bring 2023 to a close, it’s good to take a look back on and celebrate the advancements in…

Web Design • 4 min read 4 minute read
The Art of CTA Buttons: Driving Conversions Through Web Design

The Call to Action (CTA) button is a potent tool. These seemingly unassuming buttons are pivotal in driving conversions and…

Digital Marketing • 3 min read 3 minute read
Social Media Advertising vs. Organic Growth

Social media remains a cornerstone for businesses looking to connect with their audience. Two fundamental approaches to building a presence…

Web Design • 5 min read 5 minute read
Web Design vs. Web Development: Understanding the Differences

When it comes to creating a successful website, it’s essential to understand the distinction between web design and web development.…

Digital Marketing • 4 min read 4 minute read
Social Responsibility in Marketing: How Purpose-Driven Campaigns Drive Success

In today’s marketing world, it’s not enough for companies to focus solely on making profits. Companies are now expected also…

Web Design • 4 min read 4 minute read
Web Accessibility: Designing for All Users

In an increasingly digital world, web accessibility has become a paramount concern for businesses and organisations in the United Kingdom.…

Web Design • 4 min read 4 minute read
Content Marketing and Web Design: Creating Harmonious User Journeys

Successful marketing strategies hinge on creating seamless and harmonious user experiences in the ever-evolving digital landscape. Two critical components in…

Digital Marketing • < 1 min read < 1 minute read
Maximising ROI with Google Ads: Advanced Tips and Tricks

In the ever-evolving world of digital advertising, Google Ads remain a formidable platform for businesses to reach their target audiences…

Branding • 4 min read 4 minute read
Alpro Redesigned Packaging To Hero its Ingredients

Images used throughout this article are courtesy of Green Queen. In the ever-evolving world of marketing and branding, adaptability is…

Digital Marketing • 3 min read 3 minute read
What is SEO and Why Do I Need It?

In the fast-paced digital age, where the online marketplace is more competitive than ever, having a solid online presence is…

Ecommerce • 5 min read 5 minute read
5 Proven Strategies for E-commerce SEO Success

In today’s digital age, having an online presence is essential for businesses of all sizes. For e-commerce stores in the…

Misc • 3 min read 3 minute read
Strategies for Online Success

In the dynamic landscape of the digital age, traditional marketing strategies have given way to a more versatile and efficient…

Misc • 2 min read 2 minute read
How Many Brand Colours Should I Have?: Colour Psychology in Digital Marketing

In marketing, brand colours are pivotal in conveying identity values and creating memorable impressions. But a common question you might…

Misc • 3 min read 3 minute read
How to Increase Website Conversion Rates: 7 Simple Ways

In the digital age, where websites serve as the virtual front doors of businesses, one metric stands out as the…

Misc • 3 min read 3 minute read
What Is Cache and How to Clear Cache

In the rapidly evolving digital landscape, understanding the intricate workings of technology is essential for smooth online experiences. One term…

Digital Marketing • 4 min read 4 minute read
Why is Twitter Rebranding? Decoding Twitter’s Logo Rebrand

If you are on Twitter, you already know that Twitter is currently rebranding to X. Even the most iconic brands…

Digital Marketing • 4 min read 4 minute read
SEO Essentials for Beginners

Establishing a robust online presence is crucial for any business’s success in the digital age. One of the critical components…

Digital Marketing • 4 min read 4 minute read
Optimising Local Landing Pages for Search: Boosting Your Online Presence

In today’s digital age, having a strong online presence is crucial for any business to thrive. For local businesses, a…

Web Design • 4 min read 4 minute read
The Significance of Responsive Web Design in Today’s Digital Landscape

In an era dominated by smartphones, tablets, and various other internet-enabled devices, it is crucial for businesses and individuals to…

Web Design • 3 min read 3 minute read
Creating Engaging Landing Pages: Secrets of Effective Web Design

In today’s digital landscape, having a captivating landing page is crucial for any website aiming to convert visitors into customers…

Misc • 3 min read 3 minute read
Maybelline London’s Latest Viral Marketing Campaign: The Team and the Genius Behind It.

You may have already seen Maybelline London’s viral video featuring a London tube having “rubber lashes” on and putting on…

Misc • 4 min read 4 minute read
Introducing Threads: Instagram’s Latest Text Feature Enhancing Communication

This is just in! Instagram recently unveiled its newest feature, Threads. This exciting addition aims to enhance text-based conversations within…

Digital Marketing • 4 min read 4 minute read
Unveiling the Mystery of Shadow banning on Social Media: Tips to Keep Your Content Visible

Have you noticed that your social media content is not getting the same attention as before? Have your views, likes,…

Misc • 3 min read 3 minute read
Cracking the Code: Unravelling Instagram’s Latest Algorithm Update

Last month Instagram changed its algorithm (again!) based on creators’ feedback. If you are a marketer, you might be overwhelmed…

Misc • 3 min read 3 minute read
The Role of Backlinks in SEO: Building Your Path to Success

In the vast world of Search Engine Optimization (SEO), backlinks (external links that direct back to your website) play a…

Misc • 2 min read 2 minute read
Colour Theory For Your Business

When we think about branding, we tend to think about icons (think Apple or Nike) and potentially even fonts (we…

Misc • 3 min read 3 minute read
From Click to Conversion: How Email Marketing Can Boost Your Business

As a marketer, you might think email marketing is dead now, and there is no potential for ROI (return on…

Misc • 3 min read 3 minute read
3 Reasons why your business needs an app

To effectively reach a wider target audience, connect with customers on the go, create direct marketing streams and optimise the…

Misc • 3 min read 3 minute read
Why It’s Important To Keep Your Website Up To Date

Time moves on – and guess what, so does technology! Infact, when it goes to technology advances, it grows exponentially.…

Misc • 3 min read 3 minute read
Building a Memorable Online Presence

A solid online presence is essential in today’s digital era, whether you are a business or an individual. As a…

Branding • < 1 min read < 1 minute read
How to Create a Strong Brand Identity

A strong brand identity is essential for success in today’s competitive business landscape. It not only separates you from your…

Misc • < 1 min read < 1 minute read
TikTok is the new Google – How you can optimise your TikTok SEO

TikTok is rapidly overtaking Google as a search engine and for younger generations it already has, with over 40% of…

Digital Marketing • 4 min read 4 minute read
What is a digital marketing strategy – the basics

A digital marketing strategy is a plan for using digital channels to reach your target audience and achieve your marketing…

Web Design • 3 min read 3 minute read
Why We Love Our Flexible Layout System

If you’ve had a custom-designed and bespoke website with us – you’ll most likely have been through a screen share…

Misc • 3 min read 3 minute read
A Quarterly Catch Up

… And just like that – we’re nearly a quarter of the way through the year, can you believe it?…

Web Design • 3 min read 3 minute read
Micro-interactions On A Website

It’s 2023 and you’re scrolling through a website but you know what? You’re sick and tired of reading text on…

Misc • 4 min read 4 minute read
Why should brands utilise TikTok? Three ideas that will boost your credibility

Why should brands utilise TikTok? Three ideas that will boost your credibility If you don’t know what TikTok is, where…

Web Design • 5 min read 5 minute read
Importance of carefully considered web design

In today’s digital age, having a website is essential for any business or individual looking to establish an online presence.…

Web Design • 5 min read 5 minute read
What are mobile friendly websites?

In today’s digital age, the way people access websites is rapidly changing. With the proliferation of smartphones, tablets, and other…

Digital Marketing • 3 min read 3 minute read
Understanding User Behaviour

If you’re running a website, you’re probably wondering how users are interacting with your site. Are they clicking on the…

Misc • 3 min read 3 minute read
WordPress’ big birthday!

WordPress, the popular content management system, recently celebrated its 20th anniversary. Since its creation in 2003, WordPress has grown from…

Misc • 4 min read 4 minute read
The best booking plugins for 2023

The world of plugins is a big, big world and choosing the correct WordPress plugin can be a mammoth task…

Misc • 3 min read 3 minute read
ChatGPT, Social Commerce and More: The Social Media Trends You Should Hop On

Like it or not, social media is a big part of our lives. Whether it’s mindlessly scrolling through platforms or…

Misc • 3 min read 3 minute read
Thinking about a new website? Consider this

If you’re looking into rebuilding your existing website, or looking to transform your digital brand completely, there are certain aspects…

Web Design • 4 min read 4 minute read
How To Optimize Images for Your Website In 5 Easy Steps

If you have a website, then you know that images are a vital part of it. They can help improve…

Web Design • 4 min read 4 minute read
Why You Absolutely Need an Online Booking System for Your Website

If you own a business, then you know that time is money. As a business owner, you simply cannot afford…

Web Design • 3 min read 3 minute read
Product photography: how good photos turn into sales

In digital marketing, a picture is worth a thousand user clicks. You’ve only got a few seconds to capture your…

Misc • 7 min read 7 minute read
A Beginners Guide To SEO

In this digital age – it’s no longer enough to have a digital presence. In the sea of businesses out…

Web Design • 4 min read 4 minute read
Why Your Website Should Be Built on WordPress

If you have your own website, work in the industry, or have been looking to make your own website, then…

Branding • 4 min read 4 minute read
Finding the Perfect Domain Name

When creating a new website, or building a brand, making sure you have the best domain name possible is one…

Digital Marketing • 5 min read 5 minute read
Going viral: How does the Tik Tok algorithm work?

Have you ever wondered how some videos on TikTok go viral while others don’t? If you’re like most people, you’ve…

Digital Marketing • 4 min read 4 minute read
TikTok vs Instagram: the battle of short video content 

In the past few years, using short video content for marketing like Tik Tok and Instagram reels, has become one…

Web Design • 4 min read 4 minute read
The Malhotra Group x Sleeky: A match made in heaven

One thing we value here at Sleeky is the relationships that we forge with our clients. Nothing makes us happier…

Digital Marketing • 4 min read 4 minute read
The Lazy Marketer’s Guide to Getting Started with Digital Marketing

Are you a marketing professional who wants to get started with digital marketing? Or have you already dabbled in it…

Branding • 4 min read 4 minute read
6 Reasons Why It Might Be Time to Rebrand Your Company

A company’s brand is its most valuable asset. It’s the promise that you make to your customers and the foundation…

Web Design • 4 min read 4 minute read
Let’s catch up!

It’s coming up to the end of the year, so what better time to catch up on some of the…

Digital Marketing • 4 min read 4 minute read
Social Media Banners: A Guide

As a business owner, you know that first impressions are everything. When someone visits your website or your social media…

Digital Marketing • 4 min read 4 minute read
Influencer Marketing: What Is It, and Why Do You Need It?

We are truly in the age of the Social Media Influencer. At this point, it’s their world, and we’re just…

Branding • 5 min read 5 minute read
How to create a good logo for your brand

A logo is typically the first thing you picture when you think about a brand, especially for big corporations. Having…

Digital Marketing • 4 min read 4 minute read
Christmas 2022: How to Market Effectively

Last year, the British public spent whopping amounts of money on Christmas deals. It is clear that the Christmas period…

Digital Marketing • 4 min read 4 minute read
Creating a Digital Marketing Campaign

Are you a small business owner who wants to create your first digital marketing campaign but don’t know where to…

Digital Marketing • 4 min read 4 minute read
How to curate an aesthetic Instagram feed

Instagram is one of the most popular social media platforms with over 700 million monthly active users. For many people,…

Web Design • 4 min read 4 minute read
How To Find a Digital Agency

When it comes to finding a digital or web design agency, it can be hard to know where to start.…

Digital Marketing • 4 min read 4 minute read
Conversion rates are the key to your success 

In the realm of digital marketing, conversion rates are one of the keys to success. The main goal of marketing…

Web Design • 4 min read 4 minute read
Website loading speed: Why does it matter?

Nowadays, the majority of businesses have an online presence, just as much as consumers have moved their shopping and browsing…

Digital Marketing • 5 min read 5 minute read
5 Ways to Improve your SEO Ranking

You may have heard the term SEO a lot when looking at the web design industry, but what actually is…

Web Design • 5 min read 5 minute read
Custom vs Template: A Debate

So, it is time for you to invest in a new website, but now you are faced with the tricky…

Web Design • 4 min read 4 minute read
Web accessibility: why every website needs it

When creating a website, one of the most important things you can do is make it accessible. What we mean…

Digital Marketing • 4 min read 4 minute read
Why should you invest in Social Media Management? 

Social media has become one of the most important tools in a digital marketing strategy and is probably the most…

Web Design • 4 min read 4 minute read
7 key features of an about page 

An about page is an integral part of your website. It’s the place that people will go to find out…

Misc • 4 min read 4 minute read
5 Tips to Improve Your Copywriting

Copywriting is one of the most important (and understated) aspects of a good marketing strategy, and a good website. In…

Misc • 5 min read 5 minute read
UI Web Design Trends for 2023

The world of design is everchanging. Every year, we see new trends entering the UI (User Interface) design space, and…

Digital Marketing • 4 min read 4 minute read
How to use social media to make your brand stand out

Social media has become a blessing for small businesses. It allows brands who might not have the biggest budget to…

Digital Marketing • 3 min read 3 minute read
Best Practices to Ensure a Successful Blogging Section

Getting good at copywriting can be really beneficial to people in the content marketing game, in fact it can be…

Misc • 3 min read 3 minute read
Why Colours are Important for your Brand

Colours enrich our lives every day, so-much-so, that we almost don’t even realise they’re there. We do realise them, however,…

Web Design • 3 min read 3 minute read
5 Key Elements of Effective Web Design

When it comes to getting the most out of your brand’s digital presence, knowing how to utilise the power of…

Digital Marketing • 3 min read 3 minute read
How To Utilise LinkedIn As A Brand

In 2022, LinkedIn is emerging as one of the leading corporate-based social media websites available to working professionals within the…

Web Design • 4 min read 4 minute read
5 Signs You Need to Update Your Website Design

In the incredibly fast paced and ever-changing world of digital marketing, staying on top of your game means taking an…

Digital Marketing • 3 min read 3 minute read
Key Aspects of Effective Marketing Campaigns

Marketing campaigns can be a lot more complex than you might first realise, plenty of behind the scenes work from…

Web Design • 3 min read 3 minute read
The Importance of Website Accessibility

With so many internet users from varying demographics traversing the digital landscape in 2022, making your brand as palatable as…

Digital Marketing • 3 min read 3 minute read
The Benefits of Video Marketing

In 2022, viral videos dominate social media across all subgenres – from entertainment to advertisement, and everything in between.   It’s…

Web Design • 3 min read 3 minute read
Why You Need a Portfolio on Your Website

No matter how many marketing channels you use and whatever content you choose to post, your website is the hub…

Digital Marketing • 3 min read 3 minute read
The Benefits of Digital Transformation in Modern Marketing

Digital transformation is the process of integration of digital technology to your business, changing the way you market, operate and…

Digital Marketing • 3 min read 3 minute read
A Beginners Guide to Inbound Marketing

No one likes being bossed around and coaxed into a purchase, it never feels like the right decision if a…

Web Design • 3 min read 3 minute read
Testimonials on the Homepage, Yay or Nay?

Testimonials and reviews from previous clients or buyers can be a key turning point in a potential customer’s decision to…

Web Design • 3 min read 3 minute read
Websites For Local Businesses – A How To Guide

With the digital age in full swing, your local business may not be thriving quite as much as it used…

Web Design • 3 min read 3 minute read
An Insight Into Videos In Website Design

The world is an amazing and technologically advanced place. With every passing day, there are new breakthroughs in the digital…

Branding • < 1 min read < 1 minute read
Why Branding Is So Important In Business

We’re going to be honest with you, it’s pretty difficult in the current climate to not have any form of…

Digital Marketing • 3 min read 3 minute read
Using AI to Optimise Your Marketing

Technical evolution over the last decade or so has allowed for an infinite amount of directional possibilities in terms of…

Web Design • 3 min read 3 minute read
Getting the Most Out of Your Blog Functionality

At Sleeky, we offer a few different bundles of functionality and integrations, the most common within our clients being a…

Digital Marketing • 4 min read 4 minute read
Why You Should Consider Marketing on TikTok

By now we should all know what TikTok is. Named as one of the fastest growing social media platforms of…

Web Design • 3 min read 3 minute read
User Experience Over Functionality?

Features and functionality don’t win over customers – a solid user experience (UX) does. If a user can easily navigate…

Digital Marketing • 4 min read 4 minute read
Should You Use Twitter for your Business

You may already be using Twitter to keep up with real-time information, trending news and to share ideas. So you…

Digital Marketing • 6 min read 6 minute read
Make your LinkedIn Business Page Stand Out

Is your brand making the most out of LinkedIn? Although far removed from other social media networks such as Instagram…

Digital Marketing • 6 min read 6 minute read
10 Ways You Can Increase Your Facebook Engagement in 2022

In our experience, Facebook can be one of the hardest social media platforms to gain attention and engagement from. However,…

Ecommerce • 5 min read 5 minute read
6 Elements You Must Have for Your Landing Page

Surprisingly, landing pages are one of the most important elements to increase conversions and create that important first impression of…

Digital Marketing • 5 min read 5 minute read
PPC – Is it still worth it?

Seeing results from your PPC advertising isn’t always easy. Your campaign needs to be effective, powerful and viable at targeting…

Digital Marketing • 2 min read 2 minute read
Start-Up Business and Entrepreneurs – How We Can Help

Having a unique business idea you want to pursue is all well and good, making it come to life and…

Web Design • 3 min read 3 minute read
Making Your Website Stand Out From the Crowd

As of January 2022, there are 1.92 billion active websites on the internet, making it all the more important for…

Misc • 3 min read 3 minute read
Where to Start With Selling Online

Moving your sales strategy online can be a daunting task for the inexperienced, especially if you have no prior online…

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Nearly 20 years of designing websites has given us some pretty strong opinions on what differentiates the good from the bad and the ugly. Browse our articles to discover more about how to ace your ecommerce, web design, branding and digital marketing.

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