Connections, Collaborations and Competitions
Making connections with other people and brands on social media is a huge benefit of having social media pages for your business, connecting with your audience, and building relationships with potential customers/clients can be advantageous and add the ‘human element’ to your social media presence. When clients know that they are talking to a real person and can start building a relationship they are more likely to stay loyal to the business.
Social media is also a great place for collaborations with other brands, where a business can build relationships with and work alongside others so that they can both reach wider audiences and attempt to broaden their reach on social media.
While you can attract customers and an audience from social media, it can also be used for identifying similar brands and potential competitors. Seeing how a competitor presents themselves on social media can be beneficial. It can also be helpful for a business to see how to set themselves apart from their competitors and how to be unique.
Which Social Media Platform Should You Choose?
Although it is beneficial for businesses to be on as many social media platforms as possible in order to reach as many people as possible and create brand awareness, which social media platform would be most suited towards your brand?
TikTok is arguably the most recent and rapidly growing social media platform at the current moment. It is aimed towards people creating short videos to share and is known for shooting people to popularity from their videos going viral. TikTok is of the most part an informal social media platform, meaning that it wouldn’t be suited to some brands. The informality of it allows for the more successful content creators to appear relatable to their followers and earns them more followers.
Instagram, on the other hand, has the capability of being both formal and informal, allowing for lots of different businesses to advertise themselves on the platform and still find the audience they are looking for.
If you’re more in the trades (for example if you specialise in resin bound driveways), you may fair better off on Facebook, where you can comment and get involved in community groups.
Social Media Management
The thought of developing a space on social media for your business may sound daunting, or it may sound amazing but very time consuming. That’s where social media management comes in. Hiring somebody to manage your brand’s social media accounts could be very beneficial for some businesses. Growing a following without having to worry about scheduling posts and staying relevant on social media would be an excellent option for people who are too busy to focus fully on promoting their brand. Social media management would also engage with followers and possible customers online, helping to build relationships with clients and gain a loyal following.
