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Digital Marketing • 4 min read 4 minute read
Why Is Having a Social Media Presence Vital for Your Business?

In the relatively new and ever-changing world of social media, it has grown increasingly important for businesses to represent themselves…

Digital Marketing • 3 min read 3 minute read
YouTube’s Role in the Evolution of Influencer Marketing

In the dynamic realm of digital marketing, influencer marketing has definitely gained its status as a trend to become an…

Web Design • 4 min read 4 minute read
What Makes Websites Shine in 2024

As we step into 2024, the rulebook for creating an effective website has evolved. So, grab a cuppa, settle in,…

Digital Marketing • 4 min read 4 minute read
Why and How to Sprinkle Creativity into Your Business’s Online Presence this January

Welcome to the times of pixels and posts, where your business’s digital presence is a necessity and should be cared…

Digital Marketing • 3 min read 3 minute read
Social Media Advertising vs. Organic Growth

Social media remains a cornerstone for businesses looking to connect with their audience. Two fundamental approaches to building a presence…

Digital Marketing • 4 min read 4 minute read
Why is Twitter Rebranding? Decoding Twitter’s Logo Rebrand

If you are on Twitter, you already know that Twitter is currently rebranding to X. Even the most iconic brands…

Misc • 3 min read 3 minute read
Maybelline London’s Latest Viral Marketing Campaign: The Team and the Genius Behind It.

You may have already seen Maybelline London’s viral video featuring a London tube having “rubber lashes” on and putting on…

Misc • 4 min read 4 minute read
Introducing Threads: Instagram’s Latest Text Feature Enhancing Communication

This is just in! Instagram recently unveiled its newest feature, Threads. This exciting addition aims to enhance text-based conversations within…

Misc • 3 min read 3 minute read
Cracking the Code: Unravelling Instagram’s Latest Algorithm Update

Last month Instagram changed its algorithm (again!) based on creators’ feedback. If you are a marketer, you might be overwhelmed…

Misc • < 1 min read < 1 minute read
TikTok is the new Google – How you can optimise your TikTok SEO

TikTok is rapidly overtaking Google as a search engine and for younger generations it already has, with over 40% of…

Misc • 4 min read 4 minute read
Why should brands utilise TikTok? Three ideas that will boost your credibility

Why should brands utilise TikTok? Three ideas that will boost your credibility If you don’t know what TikTok is, where…

Misc • 3 min read 3 minute read
ChatGPT, Social Commerce and More: The Social Media Trends You Should Hop On

Like it or not, social media is a big part of our lives. Whether it’s mindlessly scrolling through platforms or…

Digital Marketing • 5 min read 5 minute read
Going viral: How does the Tik Tok algorithm work?

Have you ever wondered how some videos on TikTok go viral while others don’t? If you’re like most people, you’ve…

Digital Marketing • 4 min read 4 minute read
TikTok vs Instagram: the battle of short video content 

In the past few years, using short video content for marketing like Tik Tok and Instagram reels, has become one…

Digital Marketing • 4 min read 4 minute read
Social Media Banners: A Guide

As a business owner, you know that first impressions are everything. When someone visits your website or your social media…

Digital Marketing • 4 min read 4 minute read
Christmas 2022: How to Market Effectively

Last year, the British public spent whopping amounts of money on Christmas deals. It is clear that the Christmas period…

Digital Marketing • 4 min read 4 minute read
How to curate an aesthetic Instagram feed

Instagram is one of the most popular social media platforms with over 700 million monthly active users. For many people,…

Digital Marketing • 4 min read 4 minute read
Why should you invest in Social Media Management? 

Social media has become one of the most important tools in a digital marketing strategy and is probably the most…

Digital Marketing • 4 min read 4 minute read
How to use social media to make your brand stand out

Social media has become a blessing for small businesses. It allows brands who might not have the biggest budget to…

Digital Marketing • 3 min read 3 minute read
How To Utilise LinkedIn As A Brand

In 2022, LinkedIn is emerging as one of the leading corporate-based social media websites available to working professionals within the…

Digital Marketing • 4 min read 4 minute read
Why You Should Consider Marketing on TikTok

By now we should all know what TikTok is. Named as one of the fastest growing social media platforms of…

Digital Marketing • 4 min read 4 minute read
Should You Use Twitter for your Business

You may already be using Twitter to keep up with real-time information, trending news and to share ideas. So you…

Digital Marketing • 6 min read 6 minute read
Make your LinkedIn Business Page Stand Out

Is your brand making the most out of LinkedIn? Although far removed from other social media networks such as Instagram…

Digital Marketing • 6 min read 6 minute read
10 Ways You Can Increase Your Facebook Engagement in 2022

In our experience, Facebook can be one of the hardest social media platforms to gain attention and engagement from. However,…

Digital Marketing • 5 min read 5 minute read
Tips for Growing Your Instagram

With more than 1.3 billion users, it is safe to say that Instagram is a popular social media app. And…

Digital Marketing • 4 min read 4 minute read
What is Ad Tracking and Why Should You Use It?

Ad tracking is an excellent way to find out how your users are interacting with your campaigns, and in particular…

Digital Marketing • 2 min read 2 minute read
Using Social Media to your Advantage

We can assume you know of most of the social media platforms by now, but are you using them effectively…

Digital Marketing • 3 min read 3 minute read
All You Need To Know About Banned Hashtags

When your business has an Instagram account, hashtags become an important part of your strategy. But did you know that…

Digital Marketing • 3 min read 3 minute read
Music and How it Affects Your Branding

It is exceedingly rare you will find someone who doesn’t enjoy listening to music. Having been present within society for…

Digital Marketing • 5 min read 5 minute read
New Year New Me – Contemporary ideas for your digital presence

Building a strong digital presence is more than just existing online. You may exist, but you also need to boost…

Misc • 3 min read 3 minute read
Millennials are Having Fun on TikTok

We’ve all been there. Mocked it, claimed we were never going to download that app, then all of a sudden,…

Digital Marketing • 4 min read 4 minute read
Last Minute Ideas For Festive Promotions

Suddenly we are in December (where have these last few months gone). But, have you suddenly discovered you have no…

Digital Marketing • 3 min read 3 minute read
Top 5 Tips for Your Digital Presence – Food and Drink Industry

If you own a restaurant or café, you might already have a digital presence, or you could be thinking about…

Digital Marketing • 3 min read 3 minute read
Why You Should Be Using LinkedIn to Pitch and Advertise Services

If you’re a B2B brand who’s currently using Instagram, Facebook or any other platform then that’s great, but have you…

Misc • 2 min read 2 minute read
How Did the Facebook Blackout Affect Businesses?

On Monday evening, the popular social media platforms, Facebook, Instagram and WhatsApp suddenly became unavailable to users across the world,…

Digital Marketing • 2 min read 2 minute read
Why You Should be Planning Your Social Media Content in Advance

It’s no ad-hoc job It’s no secret that great social media content is vital in this day and age to…

Ecommerce • 3 min read 3 minute read
The Rise Of Shoppable Socials: Why You Should Sell Via Facebook

Yes, that’s right. You blinked and, well, suddenly social media became social commerce.  In 2021, some of the most prolific platforms…

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