Have you noticed that your social media content is not getting the same attention as before?
Have your views, likes, and overall engagement dropped? Chances are that you might have been shadow banned. Whether you are a marketer or content creator, this can be frustrating and discouraging, especially when your content was doing so well. What exactly is shadow banning, you might be wondering. This blog will unveil what shadow banning is and how to avoid it.
What is Shadow banning?
Hootsuite explains that shadow banning is when a user is muted or blocked on any social media platform but won’t get any official announcement from the platform itself. If muted, you can still create and post content, but none of your followers will see it; it’s like creating content for the void. Your content and comments are hidden, and you won’t appear in searchers.
Even though you may not have violated any community guidelines that might cause you to be banned altogether there is that the moderators and admins didn’t like about a specific piece of content you posted, even if it is something small. Unfortunately, since there is no official report, you can’t make an appeal to revoke it.
However, social platforms such as Instagram and TikTok argue that shadow banning is not a thing and it doesn’t happen on their platforms. Even so, the CEO of Instagram, Adam Mosseri, when asked about shadow banning he insisted that shadow banning doesn’t happen on Instagram.