Digital Marketing

How to start with content creation

Author
Maja Krajewska
Published
17th September 2024
Length
4 minute read

Starting an online business can be stressful, even so when you need to learn where to start. You know your website is vital; however, creating content in the right format can be daunting. Here’s where we come in – we understand the value of effective and immersive content and can support you throughout the web development process (and beyond).

Before you start thinking about your tone of voice and eye-catching images, create a site map for your website. We recommend using an online mapping tool like GlooMaps to help you list and visualise your key pages. We recommend starting with a homepage and picking at least 5 relevant subpages such as ‘About Us’, ‘Services’ and ‘Contact Us’. From there, break down each page with a rough outline of what you want; this will make copywriting much easier!

Once you have created a breakdown of each page type, the first step is understanding your target audience. Knowing who you are speaking to will shape your tone of voice and the content style you create. Suppose you’re targeting business directors, senior leadership teams, and board members. In that case, you need to communicate formally, effectively informing your readers without too much fluff and personality. On the other hand, if you’re speaking to creatives and those open to a bit more personality, then you can effectively communicate your funky tone.

 

Scary SEO

SEO is essential. Your content has to be written for the human eye as well as the eye of search engines. Being recognised and seen by search engines such as Bing or Google directly impacts your visibility and traffic; therefore, integrating SEO into your content strategy from the off is crucial. At Sleeky, we start by performing keyword research to identify the terms and phrases your potential customers are using. Online tools like Google Keyword Planner can be incredibly useful in this regard. Once we have a list of relevant keywords (usually 5 per campaign), we incorporate them naturally into your content.

Remember, the goal is to balance optimisation with readability and engagement – even when writing strictly for SEO, it needs to be written for a human to understand. If your writing is spammed with keywords, you will be at risk of being blacklisted.

Creating engaging, well written and informative content is the heart of any successful website, no matter the industry you’re in. Each page of your website should serve a purpose and provide value to the visitor. If it doesn’t, then it’s time to rethink your strategy.

 

 

Consider creating a blog and news section. It’s one of the most powerful tools for not only driving traffic and engaging with your audience in real time with regular updates, but it works wonders for your SEO. Regularly publishing high-quality, keyword-rich blog posts can help establish your authority in your industry, answer common questions, and provide valuable insights.

Mixed Media

Another critical aspect of website content is the use of range of different content types. High-quality images, videos, and infographics can improve your users experience on your website as well as social account and make your content more memorable. Visual content is also highly shareable. However, it’s important to optimise all multimedia elements for SEO. This includes using descriptive file names, alt tags, and captions, as well as ensuring fast load times by compressing images and videos.

At Sleeky, we offer a vast range of services to help businesses create and optimise their website content. Our content creation services include everything from copywriting and graphic design. We understand that every business is unique and will adapt our services and working style to meet your specific needs and goals. Whether you need a complete content strategy or just a few blog posts, we can support you in the creation of content that resonates and speaks a million words with your audience and drives results when it comes to climbing search page rankings.

Our SEO services are designed to improve your website’s visibility and performance on search engines. We start with an audit to identify any issues as well as opportunities that allow us to develop an SEO strategy that includes keyword research, on-page optimisation, link building, and ongoing monitoring and reporting. We will help achieve higher rankings, more traffic, and, ultimately, more conversions.

Want to know more? Have a quick look over our digital marketing page for everything on the subject.

In addition to content creation and SEO, we offer website design and development services. A well-designed website is key when it comes to ensuring your audience doesn’t click away from the site. Our design team creates visually appealing, user-friendly websites optimised for search engines and mobile devices. It’s vital you ensure regular maintenance of the site and that it’s up to date when it comes to plugins and everything else that might be integrated. This not only ensures a smooth experience for both front-end and backend users but also ensures security against hackers.

So why is all of this so important? Your website is usually the first point of contact potential customers have with your business. It’s your digital storefront and opportunity to make a great first impression at any time of day or night. A strong online presence is essential for business success, and content is at the heart of that presence – no matter what you do!

Moreover, investing in SEO and high-quality content can provide long-term benefits. Unlike paid advertising, which stops delivering results as soon as you stop paying, SEO will guarantee sales leads. By creating content that resonates with your content and optimising it for search engines, you will be building a sustainable platform for your online presence.

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