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They needed a strategy that would not only improve visibility but drive meaningful engagement and, ultimately, real-world results.
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Neurospectrum, a specialist neurological assessment and diagnostics service, approached us with a clear goal: to increase their client referrals and reach more people in need of their expertise.
We developed and implemented a dual approach combining Google Ads management with search engine optimisation (SEO) to maximise their reach across both paid and organic channels.
On the Google Ads side, we crafted tightly focused campaigns aimed at their core audience, using in-depth keyword research to ensure high intent traffic. In parallel, our SEO efforts focused on enhancing NeuroSpectrum’s website structure, content, and keyword targeting.
The results were exceptional: NeuroSpectrum saw their highest-ever number of referrals, with a significant increase in website traffic, engagement, and conversion rate. The combination of short-term wins through paid ads and long-term growth through SEO gave them a sustainable competitive advantage online. More importantly, it meant more individuals could access the specialist assessments and support they needed.
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