Misc

Why You Should Think About A Website Redesign For Your Business

Author
Jennifer Betts
Published
12th September 2024
Length
4 minute read

Nowadays, it’s almost unheard of for a business not to have a website. Think of your website as a modern shopfront for your company on arguably the most prominent high street in the world—the World Wide Web!

A necessary marketing tool, it’s the first point of call for the majority, so it’s essential to make an excellent first impression! Since the rise of the internet all those years ago, your business has never had so little competition, and trust us, your competition numbers grow and grow with each passing day! Because of this, your online shop front needs to stand out to put you ahead of your competitors.

Gone from the days of just a ‘simple’ website being enough, you need to ensure that your website is spick and span to gain the trust of new users and carry on building that rapport and loyalty with your existing user base.

The Rapidly Evolving Digital Landscape

No one can deny that the rate at which technology advances is rapid, so even though your website is ‘only’ 5 years old, it may be time to consider redesigning to ensure you’re ahead!

Like fashion and anything else, trends come and go, which applies to web design. You may not think so, but an outdated website can negatively impact user experience and brand perception.

Think about it: If your competitors are pulling out all the stops for their websites and yours is only just getting by, where will new users be drawn? Give yourself the best possible headstart by ensuring YOU’RE the competitor with the best website!

Enhancing User Experience (UX)

A big reason you may want to redesign your website is to enhance user experience. You want to make it as pleasant as possible for your client base, so keeping the user experience at the forefront of your business mind is essential.

An easy-to-use and fast website can be the difference between a sale and sending your potential customer away to a different company, so you want to avoid falling at the first hurdle.

Gone are the days of long and complex menus; everything should be accessible just a few clicks away! People don’t want to search through websites to get what they want—they want everything, and they want it now, so give it to them!

Remember when you tried to buy something, but the website wasn’t working right, so you gave up and went elsewhere? Or maybe the website was too slow, and you ran out of patience? That’s what you need to prevent.

Boosting SEO and Website Performance

While redesigning your website, consider boosting your search engine optimisation (SEO) and overall website performance.

It may seem obscure, but a well-done website redesign can positively impact your SEO. For example, your developer can improve your SEO by improving website structure, content organisation, and loading speed. Ensuring that the developers code in a way that keeps the code ‘lightweight’ will reduce loading times and improve speed, resulting in a better SEO score for your website!

A better SEO score for your website means it has a higher chance of beating more of your competitors in search engines such as Google, so it’s nothing to be sniffed at when marketing your business!

Reflecting on Your Current Brand and Business Goals

It’s natural for businesses to evolve and develop over time, so why shouldn’t your website? You may find that, slowly but surely, your website needs to align with and reflect your current branding and business goals, and that’s okay!

It would be strange if your business stayed stagnant. However, it’s also weird when your website says one thing and everything else says another! Ensuring your website evolves with your business accordingly is essential to keep everything aligned and cohesive.

Whether you like it or not, your website is the face of your business online, so it needs to effectively encapsulate who you are and what your company offers to the consumer. Whether you’re planning a full-scale rebrand or you’ve decided that your business now only caters to B2B rather than B2C, it’s worth taking a step back and looking at your website to see if it’s giving the impression you need.

Adapting to Mobile and New Devices

It may seem obvious, but if your website currently doesn’t cater to mobiles and other devices such as iPads and tablets, a website redesign is a need rather than something that is just ‘nice to have’.

Most people now use their phones to view websites because they have everything they want in their pocket. It’s becoming increasingly common for people not to have laptops or desktops at home!

If your website only works correctly on a desktop, you need to get a developer to get this fixed as soon as possible.

Also, when checking how your website looks on various screen sizes and devices, it’s worth checking how it looks on different platforms such as Chrome, Safari, and Edge, to name just a few. Other platforms may need a few minor tweaks to the website’s code for the website to look perfect, so it’s best to catch this early!

In Conclusion

Ultimately, just like anything else, your website needs regular maintenance to do its job effectively. Sometimes, this means minor tweaks here and there to keep everything up to date, but other times, you’ll need a complete redesign overhaul!

You may think your website is fine and isn’t causing any issues, but have you spoken to your website users about this? You may think that everything is fine and dandy because you’re getting sales, but what about when you don’t get the sale? It’s worth looking into how your website performs, not just from a business perspective but also from a user one.

Thinking about user experience, SEO, and brand values can help you improve your website and business, so take advantage of the opportunity.

Most importantly (how could we ever forget!), getting a website redesign doesn’t have to be stressful! Working with a well-respected company (like us!) takes the stress away—you can have your cake and eat it too!

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