Dark mode has taken the digital world by storm. It’s everywhere, from your phone apps to websites.
Not only does Dark Mode look sleek and modern, but it can also help to make your device more energy-efficient, which is great for both the environment and your wallet (Nam, 2023). But how does dark mode affect user behaviours, especially when it comes to making decisions or acting on a website? Let’s dive into how the right colours in dark mode can enhance the look of your site and help raise conversions.
Why is dark mode so popular?
Dark mode does have some clear benefits. It reduces screen brightness, which is gentler on your eyes, especially in dim light. If you spend hours staring at a screen, this can make a real difference. Dark mode saves battery life for users with OLED screens because black pixels use less power. All these benefits make dark mode very popular among users and designers. Beyond practical benefits, dark mode can feel incredibly modern and professional. Its clean, bold look draws attention to key elements on a page that might help guide users towards desired actions like clicking a button or making a purchase.
Colours That Convert in Dark Mode
When it comes to designing for dark mode, choosing your colours appropriately is important. There are certain colours that are reallly going to pop and get people to take an action. For instance, bright blues are perfect for buttons or links. Many times, the colour blue brings in a sense of trust that could make a user click. Green is another great option. It’s associated with progress and success, so it is really great for button labels like “Confirm” or “Submit.” Yellow is great to attract attention to urgent actions, such as limited-time deals, but it sometimes can risk overwhelming the design.
Text needs neutral tones, either white or light grey, to provide a clean and readable contrast that keeps your content clear and accessible. Pairing neutrals with pops of colour for key elements enables the user be able to focus on what’s important.
