Unleash your website’s full potential by reviewing the following analysis of your business’ website presence.
This report should act as a guide on how to improve your current digital presence, you will see comments on your website, digital marketing and social media management.
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Your Website: AGE
The website’s copyright is dated correctly, with 2022 clearly marked, however, the design itself is rather dated.
Judging from the design, layout and chosen navigations, this website is a few years old when in fact the website is 1 year old.
We usually recommend redesigning every three or four years to ensure your site is contemporary and has a competitive edge.
The website is easy to navigate and has a clean feel.
Colours used clearly link to the brand and separate each section effectively, making it very easy for the user to navigate and find the relevant service or piece of information.
A concern could be the use of a one-page webpage with anchored buttons. Whilst having all the relevant information on one page may seem efficient, it can be difficult to understand for your audience and actually make your business look small-scale.
Dividing your content into smaller pages can make the information easier to digest as well as give an opportunity for you to display your copy with a more design lead approach – this would give your business a contemporary edge and make you stand out from your competitors.
Your website responds well when displayed on a range of different devices, including mobile, tablet and desktop and there are no major issues when it comes to layouts and information display.
On the other hand, the menu navigation when looked at on a mobile device is clunky and hard to use.
Due to the amount of content on one page, the webpage is very long and this risks users not reaching the relevant information and clicking off the site.
The logo works well at the top of the page and acts as a key feature of the header, however, the icon could be used more effectively within this section to give it further purpose.
In terms of branding within the page itself, the brand colours are used effectively throughout and divide the page well but when it comes to the imagery, these could be replaced with original imagery to add reputability and scale the business.
The website is text heavy and could be summarised to ensure only the most relevant information is included.
The tone of copy included is formal yet friendly and approachable, perfect for a diverse target customer and suitable for purpose.