Are videos on your website worth it? We think so. When done well, videos can be a powerful and effective way to spread a message and promote your business. Not only this but video marketing is considered one of the most adaptable and profitable digital marketing tools out there!
There can be many reasons why video marketing is popular. For one, it is easy to digest from the abundance of text, as well as potentially portraying a real-life picture of your business. In fact, 92% of marketers believe video to be an important part of their marketing strategy! Easy to watch and produce, we can see why video has become so important to incorporate within websites. So read on if you would like to discover 6 reasons as to why it is important for your website.
What is Video Content Marketing
First of all, what does video marketing include? The first thing that comes to most people’s minds when they hear ‘videos’ is YouTube. And whilst your video content can be published on here, it can also be advertised on social media and websites in the form of webinars, courses, live videos, personalised messages, event and brand videos. Chances are you have a phone, therefore you already have the opportunity to record and create your own videos as part of your marketing campaign.