Web Design

Why You Should Future-Proof Your Site Today

Abbey Warne
Author
Abbey Warne
Published
10th November 2021
Length
4 minute read

With new algorithms appearing almost by the second and online strategies being developed to adapt to these, digital marketing is constantly evolving. So, it’s therefore important to take the necessary steps to ensure that your website will survive in a forever-changing online world.

New technologies and devices are always being developed, and, as a result, your site needs to be flexible enough to withstand and adapt to these. Therefore, you should ensure that it’s as ‘future-proof’ as possible by planning ahead to protect it from the potential risks that could arise in the future.

Why is this important?

 

 

Usability

It’s important to ensure that those who visit your website can navigate and access your services with ease, as well as easily find out what your company is about. Don’t forget that you have a mere 0.5 seconds for users to decide whether they like your website or not. So, make that time count through a simple design. Clear Calls to Action, which will take users to other pages as well as using colours that aren’t too harsh on the eye, are an absolute must.

 

Adaptability

Adaptability is particularly important if you have recently started to use social media to promote your business. Your social media pages should display a link to your website that most people will access on their phones (this should be in your ‘bio’). Over time, your site might begin to attract more visitors, so, ensuring that all its features are appropriate for mobile users now, will save time in the future. In fact, researchers found that over 50% of mobile users will leave sites that take over 3 seconds to load. Therefore, a responsive design will ensure that your pages automatically fit each device, and won’t put users off from visiting your site.

Security

Even if your site is still in its early stages, thinking about the security measures that could be implemented is vital, in order to protect it from cyber-attacks later on down the line. This could involve buying an SSL certificate (check out our post on this). Although, certain website hosting platforms, such as Bluehost, already have this as an in-built feature. Everything should also be encrypted, particularly if customers regularly use their card information to buy products or services directly from your website.

Here are a few more useful tips: 

Utilise SEO

SEO stands for ‘Search Engine Optimization,’ which means taking steps to optimise your site to ensure that it’s discoverable on search engines. This will, therefore, allow internet users to find it sooner rather than later. Using tools such as Google Search Console will enable you to develop an understanding of the correct keywords to use on your website that will bring in the most traffic.

Select a Good CMS

CMS stands for ‘content management system,’ which allows users to create and manage their website with ease without having to go through the complicated coding process. However, it’s important to select the right one for your business to avoid running into issues further on down the line. Here at Sleeky, we use WordPress, and we’re not the only ones raving about it either; it’s used by almost 75 million sites, making it the most popular choice.

 

 

The Takeaway

We hope you have learned a few simple techniques that you can use to help boost the digital presence of your business. We also have some great advice on how to make it more discoverable to a local audience by developing your local SEO strategy. Check this out here.

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