Security
Even if your site is still in its early stages, thinking about the security measures that could be implemented is vital, in order to protect it from cyber-attacks later on down the line. This could involve buying an SSL certificate (check out our post on this). Although, certain website hosting platforms, such as Bluehost, already have this as an in-built feature. Everything should also be encrypted, particularly if customers regularly use their card information to buy products or services directly from your website.
Here are a few more useful tips:
Utilise SEO
SEO stands for ‘Search Engine Optimization,’ which means taking steps to optimise your site to ensure that it’s discoverable on search engines. This will, therefore, allow internet users to find it sooner rather than later. Using tools such as Google Search Console will enable you to develop an understanding of the correct keywords to use on your website that will bring in the most traffic.
Select a Good CMS
CMS stands for ‘content management system,’ which allows users to create and manage their website with ease without having to go through the complicated coding process. However, it’s important to select the right one for your business to avoid running into issues further on down the line. Here at Sleeky, we use WordPress, and we’re not the only ones raving about it either; it’s used by almost 75 million sites, making it the most popular choice.
The Takeaway
We hope you have learned a few simple techniques that you can use to help boost the digital presence of your business. We also have some great advice on how to make it more discoverable to a local audience by developing your local SEO strategy. Check this out here.
