By now we should all know what TikTok is. Named as one of the fastest growing social media platforms of all time, TikTok is quickly becoming a great opportunity for businesses to thrive.
If you are currently running a business, it is incredibly likely you are already using some sort of social media to market your brand. And whilst TikTok was firstly adopted by teens, and is not particularly known for its business and marketing qualities, it has steadily gained a lot of recognition and attention from young adults. In fact, in 2021 there were 1 billion annual users on the app, presenting a massive opportunity for business owners to reach many people at a relatively low cost.
If you are looking for an opportunity to reach your target demographic or seek the elusive attention of Gen Z and millennials, then TikTok could be the social media app for you.