Digital Marketing

Why You Should Consider Marketing on TikTok

Ben Kershaw
1st June 2022
4 minute read

By now we should all know what TikTok is. Named as one of the fastest growing social media platforms of all time, TikTok is quickly becoming a great opportunity for businesses to thrive.

If you are currently running a business, it is incredibly likely you are already using some sort of social media to market your brand. And whilst TikTok was firstly adopted by teens, and is not particularly known for its business and marketing qualities, it has steadily gained a lot of recognition and attention from young adults. In fact, in 2021 there were 1 billion annual users on the app, presenting a massive opportunity for business owners to reach many people at a relatively low cost.

If you are looking for an opportunity to reach your target demographic or seek the elusive attention of Gen Z and millennials, then TikTok could be the social media app for you.


How popular is TikTok?

Whether you love it or hate it, TikTok is not going away any time soon. And after the video app saw rapid growth during the COVID-19 pandemic, many users decided to find the time to connect with their audience in new ways. It is no longer seen as a Gen Z platform for “dance challenges” but an app where you can encompass any sort of content and collaboration. Here are a few TikTok statistics to make you consider using TikTok for business:

  • 90% of TikTok users access the app everyday
  • 68% of TikTokers remember a brand better if they feature a song they like in their videos
  • 56% of users feel closer to brands they see on the platform
  • 72% of TikTok users find ads on the platform inspiring
  • 49% of users said TikTok helped them make purchase decisions.

Why Your Business Should be on TikTok

1. Video marketing is still popular

Video marketing is still as popular as ever, so should not be overlooked when considering your marketing strategy. In fact, 87% of video marketers say that video gives them a positive ROI. TikTok is hereby an incredible app to incorporate video for advertisers. And it’s pretty easy to do so! You can get whatever you need on the TikTok app such as creating authentic and eye-catching ads or even filming creative videos to further engage with your audience.

2. You can choose from a wide range of ad types

One of the main advantages for using TikTok for business is the large range of innovative ad choices. You have the choice of 5 ads that suit your marketing needs and drive traffic and publicity for your brand. Here are the five types of TikTok ads:

  • In-Feed Ads
  • Brand Takeover
  • TopView
  • Branded Hashtag Challenge
  • Branded Effects

Having a choice of ads is a great opportunity for businesses, as it gives you more control over how your business is presented on the platform. TikTok ads also have two budgeting options: daily or lifetime, and both of these are not permanent with the option to adjust at any time throughout your campaign. Furthermore, due to the unique TikTok algorithm you can target your audience by gender, location, age, interests and more.

3. Reach a wide audience

When it comes to online marketing, finding the right audience is crucial. TikTok is well known for reaching your desired audience, however if this is over the age of 36 it may not be the best platform to catch who you need, with 60% of users being between the ages of 16-24. This being said, TikTok has more than 800 million active users worldwide! So you have a huge opportunity to attract and connect with hundreds or even thousands of people all over the world.

4. Connect with your audience through creative content

TikTok is a great place to let your creativity shine and provoke discussion. And this strong creativity is crucial when it comes to having a successful, engaging account where your followers interact. In order for the TikTok algorithm to put your content in front of more people, you can create content which is currently trending, or even look at the autosuggest within the Google search to see what your audience wants to learn about.


What You Should Be Doing on TikTok

In the highly creative and playful environment, TikTok allows marketers to keep on top of trends, reach new audiences, and boost credibility. If you don’t have a high budget, then TikTok can also be a great place for you to start making those spontaneous videos. Keep in mind, there are a few things that you should always be doing when using the TikTok for business.

Like any social media platform, you need to understand your audience and what they are wanting to see. This could be tutorials, behind-the-scenes, product launches or just random creative videos. Whatever it is, make sure it is accustomed to your audience. Furthermore, one of the best things you can be doing is to follow trending hashtags and put them in your videos. Utilise the filters  and sounds, and resonate with your audience. TikTok is not a place to be serious and corporate, so let loose and have fun with creativity.

Is TikTok Right for Your Business?

There are a couple of reasons which you may have to consider before taking on TikTok for your marketing. First of all you need to make sure your audience is on TikTok. If your audience is Gen Z or millennial, then it is the perfect place for you. If not, it may be that little bit harder to gain recognition. Secondly, whilst your videos do not particularly have to be high-quality and professionally filmed, they still need to be engaging, original and align with your brand strategy and business goals.


The Wrap Up

We personally believe if you have the right target audience and are ready to make some more creative content, then TikTok could be ideal for you and your marketing. Are you looking to build your brand? Have a read through our blog to see how we can help you.

Contact Us

Let’s get the ball rolling.

Get A Quote

We are passionate about innovation, ideas and experience. Tell us about yourself and your project and we can start the ball rolling.