Reasons why you should consider illustrations
A photograph is not able to capture your business
Sometimes representing your business through the use of a photograph can be a struggle and can even limit the description of your business. The subject itself can be difficult to photograph, meaning copywriting becomes a reliant source for your business. Whilst this is indeed important, images, colour, and videos on a company website are considered to be of top priority. With 40% of consumers suggesting images are of most importance.
You would like to represent something abstract
As previously mentioned, many ideas can be presented through the use of copy or text, however the more complex your business is, the more important illustration is to incorporate into your website. Even if you have some critical text your audience needs to know, list these details with illustrative bullet points or numbers.
Your brand has a unique look
If you would like your website to stand out, avoid the cliche business photographs such as the fake handshakes. By using illustrations you are able to customise and personalise your message and brand. You will not be using the same generic photos as everyone else, but rather a one-of-a-kind image which sticks out and makes a lasting impression.
Illustrations are fun and attention-grabbing
When you’re trying to compete against millions of other businesses online, particularly amongst lookalike companies, you need to reflect the style, personality and core values of your brand in a few quick clicks. Furthermore, we are constantly exposed to photographs with the growing presence of social media and they sometimes don’t make the lasting impression we would like. Illustrations will always add that ‘uniqueness’ factor, making your website fun and attention-grabbing. Keep in mind, that a mixture of both illustrations and photographs can be a great combination. You are able to provide a personal touch with real photos and also be unique with illustrations.
Softening the look of your website
Sometimes your website may be advertising a product or service which involves a lot of data or complicated information. Using illustration will soften the look of your website and make it less intimidating. It is a smart way to achieve an eye-catching and approachable appearance. For instance, CloudBook Accountants rely on illustrations and a consistent and attractive colour scheme to grab the users attention. It is easy to explore, whilst you are still able to grasp an idea of the goals and message of the website.
