If you’re a B2B brand who’s currently using Instagram, Facebook or any other platform then that’s great, but have you considered using LinkedIn? Creating an account for your business on this platform can have so many benefits.
LinkedIn has over 740 million users meaning that it comes as no surprise that it’s one of the world’s most popular social media platforms. It’s also considered to be the number one trusted social platform in America so if you take on clients from there, then that’s an added bonus!
LinkedIn is great for B2B businesses because, like other social media platforms, it can be used to engage people with your brand and increase its visibility, but there’s the added benefit that it’s used by loads of other professionals and brands who will likely be interacting with other companies to partner with, so it already poses loads of opportunities.
Here are a few reasons why it’s a great idea for your B2B business to use LinkedIn: