Digital Marketing

Why You Should be Planning Your Social Media Content in Advance

Libby Wagstaff
7th August 2021
2 minute read

It’s no ad-hoc job

It’s no secret that great social media content is vital in this day and age to make your business stand out and attract new customers. Staying relevant with regular posts and topical content will increase interactions from followers and establish your business as a thought leader, with a human and personable brand. Regular updates on what your business is up to additionally increases trust from customers and makes your brand more recognisable.

There’s no end to the list of reasons as to why social media is important, but why should you plan your social media content in advance?

Plan Plan Plan

Firstly, dedicating a couple of hours to planning your social media content for the week – or even month – can actually save you time! It is much easier to focus on your social media strategy and source imagery and video content, in an allocated planning time – rather than individually coming up with new ideas and content each day.

Additionally, it is much easier to get a feel for the content you are already creating. Planning posts will allow you to maintain a similar tone and brand personality throughout your content and across social media channels – whilst also ensuring that you are not repeating any ideas or content!

Working into the future affords you the useful time to check national calendars and look out for any topical days or holidays (for instance world friend day) and create specific content around these events. This will help you to stay one step ahead of the game and on top of current affairs.

The Tools To Use

There is a variety of online tools for scheduling social media posts, with free and paid options, depending on your budget. Hootsuite allows you to schedule 5 free posts across 2 accounts, however, there are many options for unlimited posts across a large number of accounts, depending on the size of your company.

Other options include and Canva, however, there is a great deal of social media scheduling tools online!

Facebook itself offers their version of a content planner –  The Creator Suite, which can be used to research your audience likes and dislikes, create and schedules posts as well as analyse the performance of your social media across Facebook and Instagram.


The Take-Away

Save your company time by researching content ideas and use scheduling and auto-publishing tools to build a reputable social media presence and to connect with your audience.

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