It’s no ad-hoc job
It’s no secret that great social media content is vital in this day and age to make your business stand out and attract new customers. Staying relevant with regular posts and topical content will increase interactions from followers and establish your business as a thought leader, with a human and personable brand. Regular updates on what your business is up to additionally increases trust from customers and makes your brand more recognisable.
There’s no end to the list of reasons as to why social media is important, but why should you plan your social media content in advance?