Web Design

Why You Need a Portfolio on Your Website

Ben Kershaw
14th July 2022
3 minute read

No matter how many marketing channels you use and whatever content you choose to post, your website is the hub that everything will lead back to. A section to display all your hard work and best projects just makes sense right?

A portfolio, by definition, is a method of displaying a host of your projects and creations for people to look at. It’s quite possible that a large percentage of your website visitors have come to check out what you do and some little bits of information about your brand, so why not show them some of your best work. Make an attractive layout that distinctively shows previous projects, detail, perhaps with testimonials and behind the scenes type content to establish trust and provide an insight to the work you do. A great example of a portfolio section on a website is J3 Building Solutions, an attractive layout with plenty of information and imagery, unique to each project.


Big up Your Work

If you’re proud enough of the project to post it on your website, you have to be able to sell the idea and big it up as something great. Use informative language to describe some of the process and punchy key words to really entice the reader into engaging with you.


Emphasise Key Aspects

Your layout, language and use of imagery is key to making an effective portfolio. Using feature text, subtitles, graphics and well-placed imagery can outline specific parts of the portfolio you want a user to see more.

Splitting it into sections over the projects timeline is a good way to depict the process and describe what each stage was like.

Make Each One Unique

I would hope all of your projects have something unique about them? Having a generalised portfolio layout and text format can get very boring to read through and will kill interest from the reader if they want to see the details from multiple projects. Trying to use imagery taken directly from the client, project or at least relative to the subject instead of generic stock photos can make this easy.

Also including things like testimonials and quotes from a client or someone that worked on the project can help with insight and trust building. You can find out more about testimonials here!


The Wrap Up

All in all, a portfolio just adds that extra bit of depth to your site in terms of information and company insight that might just sway a visitor to contact you, so why not give it a go! If you need hand with the tricky bits, our web developers are happy to help.

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