No matter how many marketing channels you use and whatever content you choose to post, your website is the hub that everything will lead back to. A section to display all your hard work and best projects just makes sense right?
A portfolio, by definition, is a method of displaying a host of your projects and creations for people to look at. It’s quite possible that a large percentage of your website visitors have come to check out what you do and some little bits of information about your brand, so why not show them some of your best work. Make an attractive layout that distinctively shows previous projects, detail, perhaps with testimonials and behind the scenes type content to establish trust and provide an insight to the work you do. A great example of a portfolio section on a website is J3 Building Solutions, an attractive layout with plenty of information and imagery, unique to each project.