Why should you invest in Social Media Management?

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Social media has become one of the most important tools in a digital marketing strategy and is probably the most effective way to connect with consumers and increase engagement and reach.

While social media is this great tool, some people can find it hard to get started or become disheartened when engagement isn’t what they were hoping for, leading them to stop posting and putting them straight back at square one again.

We’re going to give you the lowdown on why you should invest in social media management, and how it can help your digital marketing strategy.

What is Social Media Management?

Social media management is as it sounds, someone will manage your brand’s social media accounts, and they will create, schedule, and post content on platforms such as Facebook, Instagram, and LinkedIn. They will also engage with users who interact with the content and analyse the statistics to see what needs to be done to get better reach and engagement. Assuming you use professional services, the social media manager will take care of everything related to the socials for your brand, so you can take a back seat and not have to worry about creating and posting content.

There are management tools that can do this for you to some extent, like Hootsuite, but if you want to make the most out of social media, the best thing to do is to invest in a professional to take care of things for you.

Key Elements of Social Media Management

So, what are the key elements of managing social media? There are a number of responsibilities that the manager has that need to be fulfilled:

Creating content: the content that is created must be relevant to your brand, as well as being engaging, and suitable for the platform it is going to be posted on.
Scheduling posts: it’s important to keep a regular schedule when it comes to posting, too much and people won’t engage as they will feel bombarded, too little you will get forgotten about in people’s feeds. Scheduling posts gives you good control of the number of posts and avoids the worry of not having posted anything. In addition, the best times to post on social media are generally at times where people are working and may not have access to their socials, by scheduling posts you can circumvent this, and post at the optimal times.

Responding to post engagement: it is important that anyone who engages with your post, whether that’s through a share or comment feels acknowledged, a good social media manager will make sure to engage with those who have interacted with the post.
Analysing engagement: one of the keys to a successful social media strategy is having good analytics. Analytics show you everything you need to know about engagement, who is interacting, when they’re interacting, and where they are coming from. Social media management allows you to see what areas of your social strategy need improving, and what bits are working well for you, with this information, you can then strategise what needs to be done.
Managing a number of accounts: most brands these days have accounts over different platforms, usually including (but not limited to) Facebook, Instagram, LinkedIn, and Twitter. Each one of these platforms has a different layout, and has different requirements for posting, like Twitter’s 240-character limit. It can be overwhelming for those who aren’t professionals to try and take on multiple accounts and manage them all, but someone managing them for you will have the ability to easily post content all together, posting on multiple accounts in one go.

How can Social Media Management benefit you?

Sometimes, things are best left to the professionals. While that doesn’t mean that you shouldn’t at least give it a go, or that people who aren’t professionals are not good at social media, it does mean that it’s in your best interests to speak to someone who is trained in the field. Social media is becoming more and more complex, and it means that it can be hard to navigate, especially those who are part of the older generation. The idea of social media management is to make marketing far easier. It lets you take a break from worrying about posting, and whether or not you are posting the right content, and lets you focus on other important aspects of the business.

Social media management can help you with:

Understanding your audience: you need to know your main demographic so you can target them in the most effective way. The analytics that come from each post will be able to show this, detailing who your audience is, and where they have come from.
Saving time: social media can be time consuming, and you can save so much time hiring someone to create and schedule your social posts
Increasing engagement and reach: a social media manager will be able to increase the number of views you get on a post and can help to get more people interacting with it. Not only this, but they can also monitor reactions, and are able to respond far quicker to queries than email or call.
Conversions: inevitably, using social media as a part of your social media strategy will help get more people coming to your site. It also plays a big part in the conversion rate, which averages about 3% across social media, but it is not a one size fits all. A higher conversion rate typically means more money, as people have bought your product or service.

Final thoughts

Becoming a whizz at social media is definitely becoming more necessary as time goes by and it’s key to having a successful marketing strategy. Employing social media management is a great way to enhance your social profiles, and to take the stress off you having to constantly think of content to post.

It can be incredibly beneficial when it comes to understanding analytics and is an efficient way to boost reach and engagement. Check out our packages here.

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