We all know what FAQ stands for (frequently asked questions), and we know what the purpose of it is (to help customers learn more about your company and its products), but how much do we really know about the benefits of the often underrated FAQ page?
Here we will look at 5 reasons why having an FAQ page is beneficial to your business.
1. It improves customer experience
This is probably the main reason that you would think of to have an FAQ page and honestly, it’s probably the most important. Your website should be designed to make your customers feel at home and comfortable, and they should feel like your website is a dream to navigate around. According to UK Web Host Review, 86% of visitors want information about products and services readily available, so why not give the majority what they want?
2. It reduces your time spent answering simple questions
This point benefits you and your business more than the customer. How many emails/phone calls asking the same thing over and over again have you had to endure? Aren’t you tired of answering the same questions? Wouldn’t it just be easier if there was a page that existed to solely answer peoples most common questions? This page saves you from feeling like your speaking to a child by having to repeat yourself throughout the whole day, which in turn leaves you free to do other things that need to be done around the business. Why wouldn’t you want a page that saves you time and therefore money on your website?
3. It’s another way to inject personality into your brand
Your website should already be oozing with brand personality with each and every page, and your FAQ page should be no different. It doesn’t necessarily have to be just a boring information page, you can give it life, humour, emotions… whatever you see fit. If your brand is light hearted and fun, make sure that shows in your FAQ! An example of this is McDonald’s FAQ page. It’s chatty, informal and it also encourages people to share the FAQ experience.
4. It builds trust and rapport
Trust and rapport is the foundation of any business. Without trust, you can’t grow customer loyalty, and you’ll be missing out on sales time after time. Did you know that according to Gartner, 80% of a company’s revenue comes from just 20% of its existing customers? An FAQ page shows trust, authority and expertise in your field, which are all things that your customers are looking for when buying a product or service. Once you’ve established yourself as an expert, they will likely feel more comfortable choosing you over your competitors. Your customers will also appreciate that you have nothing to hide, and that you’ll happily answer questions out in the open for everyone to see. Tec Bike Parts is a company that has an amazing informational FAQ page, from delivery to reviews to shock absorbers, everything is neatly condensed into one place to really show off their knowledge and expertise.
5. It improves SEO
This won’t be the first and it most certainly won’t be the last time that you read about SEO and how it can help you. It may seem confusing to get your head around at first but it’s all about showing Google what your business is about, showing that your relevant and keywords, keywords, keywords. Not only is your FAQ page the most perfect place to publish lots of interesting information about your business, products and service, but an FAQ page is also the perfect place to drop in those greatly sought after long tailed keywords. As you continue to build on your FAQ page with relevant frequently asked questions, you’ll find your place in the ranks creep up higher and higher.
Overall, your FAQ page increases credibility and authority with customers and Google, it builds trust with your customers, it saves you time and money that can be spent elsewhere, it improves user experience and keeps them on your website for longer and whilst doing all of this, makes sure your brand personality shines through with each and every sentence. It’s often something that’s constantly overlooked and absolutely underrated, so why not help your business out and add one in? You won’t regret it.
