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Why Is Imagery So Important On A Website?

posted on Wednesday 11th December, 2019


No matter how brilliant the design, imagery can make or break the website. As the old saying goes, a picture is worth a thousand words.

Take a look at The Retreat’s website. The strong imagery and soothing visuals make sure that the user is fully immersed in the atmosphere of the Retreat. The high quality, professional photography not only looks amazing, but it builds trust with the user. After all, website design is an important factor for determining credibility for 48% of visitors.

If you want to learn more about why imagery is so important, read on!

People prefer images over text

It’s a well known fact that as a society, we just love images. This is clear to see once you know that 37% of the population are visual learners. Images draw attention straight away, and they can keep your potential clients engaged throughout the whole of the website. Not only that, but images are universal and cross language barriers easily. Anyone can look at a website and understand the images.

They can trigger emotion and draw attention

Have you ever looked through past photographs and felt a rush of emotion? We can’t help but feel when we see something that resonates with us. Why not use this to your advantage on your website? Images have the ability to trigger emotions, no matter who the audience is.

If you’re looking for a way to easily improve your user experience of your website, images are a go-to. Images automatically attract the gaze of your user, and if you’re clever, you can use this to direct them to where you want them to be.

They create an atmosphere for the business

What better way is there to create atmosphere than with imagery?

Background images have the power to give your website its own unique atmosphere. Whether you want your users to feel calm, energised or safe, there is no easier way to do it than through the images of your website.

Remember, first impressions count, so make sure that your users get the correct one.

They can get your users engaged with the website

With products, it’s helpful to see them in situ in real life situations. This makes it easier for potential buyers to be able to imagine what it would look like in their possession.

This isn’t untrue for your website either.

Having images of people on your website can really help your users get engaged and trust the website more. People are a lot more likely to respond to a website that feels more personal.
Overall, there are many, many reasons that photography and imagery should be a top priority on your ‘things that are important with my website’ list. By using professional photography, you improve your chances of getting not only your brand ethos across, but also keeping people engaged on your website.

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