We’re going to be honest with you, it’s pretty difficult in the current climate to not have any form of branding for your business. Even if you haven’t set out to brand your business properly (if you haven’t – we highly recommend that you do!), you probably find yourself leaning towards the same colours/styles/fonts etc without a second thought.
It’s essentially the first thing that your customers see – and weren’t you taught to always leave a good first impression? Carry on reading to read through what branding is and exactly why it’s important for your business’s success!