Web Design

What Makes Websites Shine in 2024

Maja Krajewska
3rd January 2024
4 minute read

As we step into 2024, the rulebook for creating an effective website has evolved. So, grab a cuppa, settle in, and let’s unravel the secrets that make a website truly shine in this era of online brilliance and much more!

Responsive code on screens of all shaped and sizes

Imagine a website that works seamlessly on your computer, your nan’s tablet, and your mate’s smartphone – that’s the magic of responsive design. In 2024, it’s not really a cool, new feature; it’s a must-have. This means your website adjusts and looks splendid no matter the size of the screen. The flexibility of responsive design not only enhances user experience but also contributes to better SEO rankings. Search engines love websites that can adjust gracefully on any screen, making your online presence more visible to the digital world.


Speed Goes Digital

In a world where we want everything yesterday, waiting for a website to load feels like a lifetime. That’s why the need for speed is more crucial than ever. A website that zooms into action not only keeps visitors happy but also gets a nod of approval from search engines. It’s like having a fast-forward button for your digital journey. Speed is not just a user experience factor; it’s also a crucial element for SEO.

Search engines favour faster websites, considering them more reliable and user-friendly, thus boosting their rankings. So, in 2024, it’s not just about being quick; it’s about winning the digital race and claiming your spot at the top.


User-Centric Design: Making Websites Friends, Not Foes

Picture this: You walk into a shop, and everything is so neatly arranged; you find what you need without getting lost. That’s the vibe of user-centric design. In 2024, it’s not just about looking pretty; it’s about being the friendliest shop on the digital high street. Clear menus, easy clicks, and a smooth journey make users feel like VIPs exploring your online space. But user-centric design is not just about aesthetics; it’s about understanding your audience.


Fun and Games: Because Websites Should Entertain Too

Gone are the days of static websites that feel like reading a textbook. In 2024, it’s all about having fun online. Think interactive quizzes, 3D visuals, and elements that make visitors go “wow!” It’s like turning your website into a digital carnival, with every click bringing a new surprise. Keeping visitors entertained not only makes your website memorable but also encourages them to stick around longer. The longer visitors stay, the more they engage, and the higher the chances of conversion. It’s not just about showcasing products or services; it’s about creating an enjoyable online experience that turns casual visitors into loyal fans.

Chatting with Siri and Pals: Optimising for Voice Search

“Hey Siri, find me the coolest websites of 2024!” If your website isn’t ready for this kind of chat, it’s missing out. With voice-activated assistants and smart speakers becoming BFFs with users, your website needs to speak their language. Optimising for voice search means understanding how people naturally talk and incorporating those chatty keywords. It’s like having a friendly chat with your website to find exactly what you need. Voice search optimization is not just a trend; it’s a reflection of changing user behaviour. As more people embrace voice-activated devices, websites that cater to this trend are more likely to stay ahead in the digital game. This is also a great way of making your website accessible to all users, including those with poor dexterity.

Websites that Love to Share

In 2024, a website is not just a loner; it’s a social butterfly. Integrating social media seamlessly is the way to go. Visitors should be able to share your fantastic content with a click. It’s like throwing a digital party and inviting everyone on your social media list. This not only boosts your website’s visibility but also adds a sprinkle of social magic to your online presence. Social media is not just a platform for sharing; it’s also a powerful tool for building brand awareness and connecting with your audience. In 2024, a website that doesn’t play well with social media is like a party without music – it’s missing the vibe that makes it memorable.


Nobody likes a dodgy neighbourhood, whether it’s in real life or on the internet. A secure website is like a fortress for your digital castle. In 2024, with cyber-criminals getting sneakier, ensuring your website is armed with the latest security features is a top priority. It’s like having a bouncer at the digital door, making sure only the good guys get in. Security is not just about protecting your website; it’s about safeguarding the trust of your visitors. With data breaches becoming more common, users are becoming increasingly cautious about where they share their information. A secure website is not just a requirement; it’s a commitment to the privacy and trust of your audience.

Sustainability: Doing Good for our Earth

Green is not just a colour; it’s a way of life. In 2024, websites are hopping on the sustainability train. Using eco-friendly hosting, optimizing images to be kinder to bandwidth, and reducing carbon footprints are not just trends; they’re a responsibility. It’s like giving Mother Earth a virtual hug every time someone visits your site. Sustainability is not just a buzzword; it’s a commitment to being a responsible digital citizen. In 2024, users are more environmentally conscious, and businesses that align with sustainable practices are likely to earn not just customers but advocates who appreciate their commitment to a greener future.



Here we go, 2024

So, there you have it – the magic ingredients that make a website sparkle in 2024. It’s not just about looking good; it’s about creating an experience that feels like a warm hug in the digital universe. Whether it’s the dance of responsive design, the speed of a digital Ferrari, or the friendly chat with voice search, crafting a website that shines is all about blending technology with a touch of magic. Cheers to the websites of the future – may they be as brilliant and welcoming as a British cuppa on a rainy day!

Contact Us

Let’s get the ball rolling.

Get A Quote

We are passionate about innovation, ideas and experience. Tell us about yourself and your project and we can start the ball rolling.