In the fast-paced digital age, where the online marketplace is more competitive than ever, having a solid online presence is crucial for the success of any business.
One of the most effective strategies to achieve this is through Search Engine Optimisation or SEO. But what exactly is SEO, and why do you need it for your business? In this blog, we’ll explore the ins and outs of SEO to help you understand its importance and how it can benefit your business.
What is SEO?
SEO stands for Search Engine Optimisation, which enhances your website’s visibility in search engine results pages (SERPs). In simpler terms, it’s about making your website rank higher on Google, Bing, and other search engines when users search for keywords related to your business. According to Search Engine Journal, SEO encompasses various strategies and techniques to improve the quality and quantity of organic (non-paid) traffic to your website.