Digital Marketing

What is SEO and Why Do I Need It?

Anastasia Michael
17th September 2023
3 minute read

In the fast-paced digital age, where the online marketplace is more competitive than ever, having a solid online presence is crucial for the success of any business.

One of the most effective strategies to achieve this is through Search Engine Optimisation or SEO. But what exactly is SEO, and why do you need it for your business? In this blog, we’ll explore the ins and outs of SEO to help you understand its importance and how it can benefit your business.

What is SEO?

SEO stands for Search Engine Optimisation, which enhances your website’s visibility in search engine results pages (SERPs). In simpler terms, it’s about making your website rank higher on Google, Bing, and other search engines when users search for keywords related to your business. According to Search Engine Journal, SEO encompasses various strategies and techniques to improve the quality and quantity of organic (non-paid) traffic to your website.


Why Do You Need SEO for Your UK Business?

1. Increased Visibility and Traffic

Online reports reveal that Google is the dominant search engine in the UK, with over 90% of the market share. By optimising your website for Google’s algorithms, you can tap into a vast online audience.
SEO helps your business rank higher in search results, making it more likely for users to find and click on your website. This increased visibility can lead to a substantial boost in organic traffic.

2. Optimise Local SEO

Research by Bright Local indicates that 86% of consumers rely on the internet to find local businesses, and 46% of all Google searches have local intent. Optimising your website for local SEO is crucial for attracting your target customers.
Local SEO techniques include creating and optimising Google My Business listings, acquiring online reviews, and ensuring your website’s content is geographically relevant.


 3. Credibility and Trust

Websites ranking on the first page of Google results are often perceived as more trustworthy and credible by users. This trust can translate into higher conversion rates for your business.
SEO involves improving the quality of your website’s content and user experience, which can positively impact how visitors perceive your brand.

4. Competitive Advantage

In a highly competitive market like the UK, businesses that invest in SEO gain a significant advantage over their competitors. Outranking competitors in search results can lead to more customers choosing your products or services over others.

5. Cost-Effective Marketing

According to Econsultancy, organic SEO is often more cost-effective than traditional marketing methods, such as print advertising or direct mail. It provides a measurable return on investment (ROI) by targeting users actively searching for products or services like yours.

6. Adaptation to Changing Trends

The digital landscape is constantly evolving. Google frequently updates its search algorithms, and user behaviour can change over time. Staying on top of SEO trends and best practices ensures that your business remains competitive and adaptable in the long run.
In conclusion, SEO is vital to your business’s online success. It improves your website’s visibility, drives organic traffic, builds trust and credibility, and gives you a competitive edge in a crowded marketplace. By implementing effective SEO strategies tailored to your audience, you can position your business for sustained growth and profitability in the digital age.



Let Us Help You

We address various aspects like keyword targeting, enhancing website speed, and handling technical requirements to improve the visibility of your business.

Our SEO approach involves research driven by objectives, crafting compelling content, and optimising your website to ensure your business is discoverable by the right audience.

Need a helping hand with your website’s SEO? Get in touch with us today at 0191 649 8949 or

Contact Us

Let’s get the ball rolling.

Get A Quote

We are passionate about innovation, ideas and experience. Tell us about yourself and your project and we can start the ball rolling.