Website Design Case Study: Renew Life

Renew Financial Management Limited has recently approached us because they needed a website for their daughter company, Renew Life. This was a great and exciting project to work on and it went smoothly, given that we had previously designed and built a website for the parent organisation, Renew Financial Management.

Requirements

Specialising in Home and Life Insurance, Renew Life needed a website that would look trustworthy to its target audience. Since their specialty area was focusing on important and serious decisions, the client needed a professional looking website that potential customers could trust. On the other hand, they wanted a website that would maintain a sense of fun and vibrancy.

Delivery

Right from the start, the client encouraged us to be creative and use our imagination to design a stunning website that would best represent their business and values.

• Based on the requirements, we saw this project as an opportunity to be creative and match the unmatchable – a life insurance company website that still maintains an element of playfulness.

• We have opted for vibrant pink as the main colour and spiced it up with bits of bright green and white to create the contrast with a positive and optimistic connotation.

• The hero image we have chosen complements the company slogan – the image of a happy and carefree family perfectly matches the slogan next to it – “Renew Life Give Your Family Peace of Mind”.

• Company services and products use bespoke illustrations, and these illustrations greatly add to the playfulness and optimism.

• The homepage features a video which is delicately placed in the hero.
• We suggested adding a user rating section to the homepage with the idea to provide the best social proof one might want – client reviews and ratings.

• The design features a balanced use of content, eye-catching calls to action and white space, leading to a great user experience.

Want to see how we matched the unmatchable? Check out Renew Life’s website or the image below: