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website design case study: northern handling

posted on Thursday 28th February, 2019


Northern Handling, a forklift company operating in Newcastle, Middlesbrough and throughout the North East approached us because they needed a website that would help them create an online presence and promote their main 3 branches of service – forklift sales, servicing and rental.

Requirements

The client wanted a product/service-focused website with about 10 pages and given that they are a distributor for CESAB, one of the requirements was to use green as the theme colour (as this is the brand colour for CESAB). The client wanted the accent to be on the simplicity of use, accessibility of information and fast loading speed.

Delivery

The requirements were clear, not too broad, not too specific and gave us a perfect idea of what the client wanted. At the same time, we felt we had enough freedom to add a few elements of surprise to create a user-friendly and functional website for Northern Handling.

 

  • The website’s main branding is around CESAB, Northern Handling’s partner company; CESAB’s logo is also featured and the colours on the client’s new website are roughly the same as CESAB’s colours.
  • As agreed with the client, the website if product focused and features forklift and sideloader images. The products features are also green, complementing the website’s colour and branding.
  • What additionally helps the simplicity of use and website navigation is a search bar – we considered this an important website feature, given that the company sells and rents products which the users can easily find by typing product names or model numbers in the search bar.
  • Given that this was a new website whose main goal was to boost the company’s online presence, we delivered a fully SEO optimised website focusing on both on-site and off-site page optimisation.

Conclusion

The end result was a simple and functional fast loading website that exceeded the client’s expectations both in terms of its looks and the number of enquiries the client received shortly after the website went live. This was a great project to work on and there is nothing more rewarding than hearing that our new client is happy with how the website looks and performs.

 

Northern Handling v2

 

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