Digital Marketing

Using Video As A Social Media Marketing Tool

6th November 2017
2 minute read

The market is constantly changing and brands now need to find ways to maintain relevance. They need to be able to adapt and respond accordingly to emerging digital trends. Businesses are now fully aware that having a social media presence is essential to maximise potential consumer reach. It provides them with a platform to sell on a global scale and widen their target market.

However, businesses are starting to look beyond simply having a social media page and find ways in which they can increase consumer engagement and stay one step ahead of their competitors.

So, what’s next in the world of social media marketing?

Video and video sharing platforms have been steadily on the rise as the methods of choice for brands wanting to engage with consumers.

According to Cisco, online videos will account for more than 80% of all consumer internet traffic by 2020 and Bloomberg state that over 10 billion videos are watched on Snapchat every single day.

In a society, which is fast-moving and now largely digitalised, consumer behaviour has seen a change in consumers who now want to make quick decisions when it comes to purchasing. Advertisements are constant and ubiquitous, meaning that consumers need to filter through and decide what content they want to consume.

Video marketing is one way in which brands can grab the attention of users and provide them with an experience that is visual and interactive. An example of this is one of our clients, TrooCost who have utilised videos as part of their social media marketing strategy. Take their Facebook page for instance, which features a video at the top of the page that automatically begins to play when the page is loaded. The video is of a previous customer who owns a business and talks about his experience with TrooCost. Throughout the video, you can gain an immediate feel of what his business is and how TrooCost have supported him.

Scrolling down their newsfeed and you can see an array of similar videos that have been produced by TrooCost with different types of customers they have previously worked with. This collection of videos adds a sense of authenticity to the company, as you feel that the customer is speaking to you directly and explaining the services of TrooCost in detail.

Another one of our clients who have also used video in a similar way is Great British Barber. The British hair company display a video as part of the website’s hero on their homepage. Featured in the video are a number of models who reflect the brand’s edgy and cool style through their mannerisms and dress sense. This coupled with the soundtrack brings the company to life, providing visitors to the site, with a visual representation of the type of customer the company is targeting as well as the products that they sell

Vimeo and YouTube are two of the most popular video hosting sites and both can be easily linked to your company’s website.

More and more businesses are beginning to jump on the video bandwagon, with 46% of marketers planning to include Facebook video into their strategies in the next year.

If you’d like to discuss how to digitally market your business please get in touch!


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