Digital Marketing

Using Facebook for Business

29th September 2016
2 minute read

In our last blog post we told you how to get noticed on Twitter. This week, we’re focusing on the social channel that has over 1.71 billion active monthly users – Facebook.

Although Facebook is becoming less popular with the younger demographic in favour of the likes of Instagram and Snapchat, it’s still a valuable marketing tool when it comes to promoting your business.

Facebook for Business

There are several ways you can make your business stand out from the crowd, and it’s important to get the basics right. Here are our top tips:

– Set up a Business page, rather than a personal one. Sounds obvious right? Business pages have extra tools to help you. Find out how to convert your personal page to a business one

– Create a vanity URL (e.g. Facebook will automatically generate a long-winded URL but you can make your page more recognisable and shareable by creating a personalised URL. Visit this page and follow the instructions

– Make sure your cover photo and profile picture are high quality, relevant and be aware that parts of your cover photo won’t be displayed on mobile devices. Here are some cover photo do’s & don’ts:

– Make sure your About section is short, snappy and descriptive as it’s the first thing people will read. It is pulled from the ‘short description’ you provided in your About tab.

Once you’ve got the basics sorted, you can concentrate on gaining news feed visibility. When it comes to being visible on the news feeds of people who have ‘liked’ your page, it’s all about quality not quantity. Rather than publishing lots of posts, focus on crafting better posts that people will want to read. Here’s how:

– Include photos in your posts – posts with images are 93% of the most engaging posts.

– When is best to post? This depends on your audience but data shows that the best time to post on Facebook is Wednesdays at 3:00 p.m. Other optimal times include 12:00–1:00 p.m. on Saturdays and Sundays and 1:00–4:00 p.m. on Thursdays and Fridays. You’ll soon find out when you’re getting the most clicks, likes and shares though.

– Facebook use increases by 10% on Fridays – since people tend to be in a better mood on Fridays, why not post some funny or upbeat content to engage your audience?

If you follow these tips, you should start to see an improvement. Let us know how you get on, and if you need advice please give us a shout!

Want help with your social media management? Get in touch to find out how we can help.

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