Technical evolution over the last decade or so has allowed for an infinite amount of directional possibilities in terms of Digital Marketing and the online world. There are so many viable marketing solutions these days that have been developed to a point where they have become almost a necessity in modern solutions.
At Sleeky, it’s our job to keep up with all of these trends and new developments, a rather prominent of which is Artificial Intelligence (AI). Although this may not be a new concept, its certainly come a long way with heavy investment and, whilst many may not be aware, has become a staple in the marketing industry. Behind the scenes, AI can be used throughout a business venture to optimise marketing strategies and management, but how? Here’s a few uses for Artificial Intelligence in your business: