Features and functionality don’t win over customers – a solid user experience (UX) does. If a user can easily navigate your site and find what they need, they are more likely to return in future. An enjoyable, pleasant experience over a complex one.
The planning stage of website design is crucial in ensuring that your target market needs are met and you don’t try to implement too many unnecessary features. Pairing your business goals with user requirements will result in the ideal balance between the two, hopefully satisfying at both ends. The following are a few things we think are worth considering to optimise your UX: