Misc

Update The Look of Your Website With These 3 Easy Tips

Anna Veitch
Author
Anna Veitch
Published
3rd October 2021
Length
3 minute read

The digital world is one that moves at the speed of knots. Before you know it, what was cool and bang-on-trend one moment is problematic and outdated the next. So, this begs the question for every business owner: when should you start considering hitting refresh on your website?

Well, the top and bottom of it is that if the notion is there in the back of your mind, then it’s probably the right time to take action.

There are many reasons why a business owner might be looking to spruce up their current website. Perhaps you’re looking to target a new market, or are in the midst of a branding overhaul.  Maybe you’re not quite meeting your goals, or you may even have been working with a template site which can no longer keep up with your aspirations. Whatever your reasoning may be, it’s always a good idea to consider bringing your site up to speed. But how, you say?

Well, that’s where we come in. Today, we’re here to offer you three easy tips to update the look of your website. So, let’s get down to business.

1/ Look at how people are using your website

Now, imagine that you’re the proprietor of a bricks-and-mortar shop. As you work on the shop floor, you’re easily able to see and fix any issues that customers are encountering as they move throughout your space. You’ll notice whenever customers are having problems finding something or navigating your aisles, and you’re on hand to offer help or to get some feedback from them.

Here’s the thing: your website doesn’t work like that.  You’re not able to observe the behaviour of your customers as they make their way through your site, and you’re not able to chat and get to know them, offering your help and advice or learning a little about their impressions of the store. In this way, your access to your visitors is limited, and you may feel you have a hard time understanding your customer base.

So, before you go in with your redesign, it’s essential that you arm yourself with the necessary insight on how exactly visitors are using your website.

By running website optimisation reports, you can adjust your design based on how each page performs. Tap into session recordings, heat maps and on-site surveys and you’ll be able to build a far more detailed picture of how users engage with your website. From here, you can begin to form an idea of where improvements can be made, and what areas need particular attention.

2/ Ensure all pages are mobile-first

Making sure your site is up to speed with mobile-first design strategies is one of the easiest ways you can hit refresh with your website and revolutionise your user experience.

Mobile-first is a design concept that can seriously shift the way your visitors experience your website across a variety of devices. Why’s this important, you ask? Well, if you consider recent figures estimating that the number of global smartphone users stands at approximately 6.4 billion, it becomes pretty clear why designing your website with mobile in mind is so important. 

It’s important to note here that mobile-first and mobile-friendly are two very different design strategies.

Sites that are mobile-friendly are built first and foremost for desktop users, but with a few adjustments here and there can work well for mobiles, too. This approach makes sites accessible for mobile users, but their experience will be one that was initially conceived for desktop users, meaning it may never be quite spot on.

Mobile-first, however, means designing experiences with mobile in mind. Then – and only then – can you scale up to desktop. This is hella important in the 21st century, we promise you. 

Top Tip

Bear in mind when you’re looking to amp up your visual features and content, that you need to be balancing and offsetting more visually dynamic aspects of your site with simpler and more minimal features, too. You don’t want to be overloading anyone, so try to be strategic and prioritise creating a cohesive balance across your website. Consider using neutral colour spaces to achieve that balance, as keeping some aspects more minimal helps your more eye-catching features to have greater impact.

You can also check out our previous article on how to best use dynamic visual features on your site here. 

3/ Add strong visual features and elements that amplify your brand

 

Ultimately, we are visual beings. So, it goes without saying that the more strong, visual elements you feature throughout your website, the better your user’s experience will be. Better user experience means greater conversions and greater conversions means your website is flying the flag for your business exactly as it should be.

On a basic level, this means making careful use of bold colour palettes and font types, as well as eye-eyecatching images or illustrations. Making sure all of these elements tie in with your brand identity and voice is key, too.

You might also consider featuring infographics and videos to make your content more dynamic and visually engaging. Videos are a particularly brilliant way to decrease the bounce rate on your website’s pages, in turn increasing the time people spend on your site.

Wrap up

That’s the lowdown on our three simple yet effective tips to help you update the look of your website. So, what’re you waiting for? Time to roll up those sleeves and get stuck in with your redesign.

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