Well, the top and bottom of it is that if the notion is there in the back of your mind, then it’s probably the right time to take action.
There are many reasons why a business owner might be looking to spruce up their current website. Perhaps you’re looking to target a new market, or are in the midst of a branding overhaul. Maybe you’re not quite meeting your goals, or you may even have been working with a template site which can no longer keep up with your aspirations. Whatever your reasoning may be, it’s always a good idea to consider bringing your site up to speed. But how, you say?
Well, that’s where we come in. Today, we’re here to offer you three easy tips to update the look of your website. So, let’s get down to business.
Now, imagine that you’re the proprietor of a bricks-and-mortar shop. As you work on the shop floor, you’re easily able to see and fix any issues that customers are encountering as they move throughout your space. You’ll notice whenever customers are having problems finding something or navigating your aisles, and you’re on hand to offer help or to get some feedback from them.
Here’s the thing: your website doesn’t work like that. You’re not able to observe the behaviour of your customers as they make their way through your site, and you’re not able to chat and get to know them, offering your help and advice or learning a little about their impressions of the store. In this way, your access to your visitors is limited, and you may feel you have a hard time understanding your customer base.
So, before you go in with your redesign, it’s essential that you arm yourself with the necessary insight on how exactly visitors are using your website.
By running website optimisation reports, you can adjust your design based on how each page performs. Tap into session recordings, heat maps and on-site surveys and you’ll be able to build a far more detailed picture of how users engage with your website. From here, you can begin to form an idea of where improvements can be made, and what areas need particular attention.
Bear in mind when you’re looking to amp up your visual features and content, that you need to be balancing and offsetting more visually dynamic aspects of your site with simpler and more minimal features, too. You don’t want to be overloading anyone, so try to be strategic and prioritise creating a cohesive balance across your website. Consider using neutral colour spaces to achieve that balance, as keeping some aspects more minimal helps your more eye-catching features to have greater impact.
You can also check out our previous article on how to best use dynamic visual features on your site here.
Ultimately, we are visual beings. So, it goes without saying that the more strong, visual elements you feature throughout your website, the better your user’s experience will be. Better user experience means greater conversions and greater conversions means your website is flying the flag for your business exactly as it should be.
On a basic level, this means making careful use of bold colour palettes and font types, as well as eye-eyecatching images or illustrations. Making sure all of these elements tie in with your brand identity and voice is key, too.
You might also consider featuring infographics and videos to make your content more dynamic and visually engaging. Videos are a particularly brilliant way to decrease the bounce rate on your website’s pages, in turn increasing the time people spend on your site.
That’s the lowdown on our three simple yet effective tips to help you update the look of your website. So, what’re you waiting for? Time to roll up those sleeves and get stuck in with your redesign.
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