3/ Add strong visual features and elements that amplify your brand
Ultimately, we are visual beings. So, it goes without saying that the more strong, visual elements you feature throughout your website, the better your user’s experience will be. Better user experience means greater conversions and greater conversions means your website is flying the flag for your business exactly as it should be.
On a basic level, this means making careful use of bold colour palettes and font types, as well as eye-eyecatching images or illustrations. Making sure all of these elements tie in with your brand identity and voice is key, too.
You might also consider featuring infographics and videos to make your content more dynamic and visually engaging. Videos are a particularly brilliant way to decrease the bounce rate on your website’s pages, in turn increasing the time people spend on your site.