If you’re running a website, you’re probably wondering how users are interacting with your site. Are they clicking on the right buttons? Are they spending enough time on your pages? Are they converting into customers?
Thankfully, there are a variety of tools available to help answer these questions, and Google Analytics is one of the most popular.
Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It can provide insights into how users are finding and using your site, including which pages are most popular, how long users spend on each page, and what actions they take before leaving. It also provides data on where your visitors are coming from geographically and what devices they’re using to access your site. But Google Analytics isn’t the only tool out there. There are a number of other web analytics tools that can help you understand your website’s user behaviour.
Here are a few to consider: