UI Web Design Trends for 2023

Chloe Toogood
13th September 2022
5 minute read

The world of design is everchanging. Every year, we see new trends entering the UI (User Interface) design space, and as each year passes, they get more and more innovative and interesting.

UI design is all about the aesthetics and interactivity of the website, and is the first thing that we notice when a site loads up. It’s important for brands to stay in the loop when it comes to the newest design trends to make sure that their website looks fresh and doesn’t look outdated. We need UI in order to support the site’s functionality and to entice the user by making it aesthetically appealing.

Here are some of the predicted UI design trends for 2023, let’s take a look and explore the ways in which they can enhance the user experience.



Every single artist has their own style, and arguably, this is most apparent in illustrative designs. Unique illustrations can really help make your brand stand out, and having been a staple trend in design for the past few years, it doesn’t look like it’s going anywhere, anytime soon. Illustrations can be done in a number of different ways like being made digitally, or being hand-drawn, and they can really differentiate between your brand and one that just uses stock images. While of course, there are hundreds of millions of stock images out there for you to choose from, there’s something about using illustrations that makes the UI feel much more personal and inviting. They also add a layer of authenticity to the site, and can help the page come to life, especially when combined with animation.

There are a huge range of places where illustrations can be used on your site, for example:

  • The hero image
  • Infographics
  • Theme images
  • Stickers
  • Blog article images

Dark Mode

In 2019, Apple announced that they were going to roll out “dark mode” as a feature on iOS 13. What followed was a surge in popularity for the feature, with Instagram, and Google (to name a few) both now having it as an option on their sites. While Apple didn’t invent dark mode, they certainly made it mainstream. It looks sleek and sophisticated, but that’s only one reason why it’s got so popular. So, what actually is dark mode, why has it become a huge feature, and why is it still going to be trending next year?

Simply put, dark mode is a design style where white text sits on a dark background, instead of the other way around which is what we’re used to. One massive appeal of this, is the colour scheme decreases the brightness of the screen, which makes it easier on your eyes, with some studies saying that it actually reduces eye strain. In addition, it’s claimed that putting your device in dark mode can help conserve battery life (which is handy especially in the wake of Apple’s “Batterygate” scandal). This isn’t the last we’ve seen of dark mode, now the ball has started to roll it’s only going to pick up momentum. The benefits that dark mode has when talking about visual hygiene are going to be the things that keep it trending, especially as we’re now on our devices more than ever.


Much like illustrations, animations can be used to customise a page and enhance the user experience overall. The movement adds dimension and a more fun element to the website, and most people expect some form of motion so as to not look static. Micro-interactions allow the designers to draw the attention of users through animation, and without them, the interface would be pretty lifeless. There is some debate that animation causes too much distraction, and that they cause the site issues in loading, but we think that there are more pros than cons when it comes to this design feature.

One of the huge benefits of using animation in your web designs is that it increases the user interaction, and as a result, makes the experience a more memorable one for the user. In addition, when these animated interactions are used, they allow for relevant information to be shown quickly and effectively, grabbing the attention of the user, and encouraging them to respond to a CTA, or showing them what to do as a next action. Animations also increase the amount of screen space left, whereas text is big and bulky and can take up huge chunks of the interface, meaning that there is less room for whatever else it is you’d like to highlight.



A Chatbot (also known as Talkbot) is a feature that allows a user to have interactions with either an actual person, or AI, to help them with any queries they may have.

Chatbots have become a popular feature in recent years, with their popularity still growing further, and many are brands pushing them to aid their customer interactions. They are a quick and easy way for users to get answers and they are convenient, as they are usually placed at the bottom of the screen, so there is no need to be searching for elusive contact details. Chatbots use minimal UI design, and are pretty simple in nature, allowing for ease of use, and while sometimes not always helpful with finding specific things, they are uncomplicated for most people. This leads us to the fact that Chatbots allow for a human-like interaction to happen, which is far more personable than not having one at all. It can make the user feel more satisfied with the communication that they are having, and it can help to increase trust of the user as it feels like they are having a genuine interaction, even if it is just AI software.

Chatbots are also a great option for brands if they want to monitor what customers want, and their interactions with the site. They can record the interactions which can then be analysed to create a more comprehensive experience for the user.

To Wrap Up

UI design trends come and go, and some things are just always trendy.

We’ve only touched on a couple of the things expected to be trending for next year, but we think they’re going to be pretty significant. As the world becomes more and more digitalised each second, it will be interesting to see where this takes UI design in a few years. What we can say, is that these specific trends are still popular, not only from an aesthetic point of view, but also from an interactivity standpoint. First impressions are important, which is why UI design is so significant in the web design industry; it not only can entice users, but if done well, it can also have them coming back. UI design should enhance the user experience, never detract from it.

Overall, UI features should work in harmony to create a dynamic and smooth design that has personality and is unique to the brand.

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