Get Involved with Influencer Marketing
Since the past few years have witnessed the rising success of the video-sharing platform, TikTok, which is expected to exceed 1 billion users by the end of the year, the presence of online influencers is becoming increasingly prominent. Therefore, it’s important to consider reaching out to them to market your festive products. This could be as simple as sending some items to an influencer and asking them to do an Instagram post in the form of a review or even asking them to post a TikTok where they are wearing your brand’s t-shirts. This form of marketing is particularly significant if you want your products to reach young adults, and will, as a result, help you to reach a much wider audience through social media.
Offering a Simple Thank You to Customers
Customers put a lot of thought into gift buying during the festive period, which means that even your regular customers might decide they want to take a look at what else is on offer. So, to make sure that they stay loyal, especially with so much competition out there, you have to show your appreciation. For instance, you might have noticed, especially in recent times, that when you order from small businesses, sometimes you’ll receive a beautifully designed card or leaflet, which thanks you for making a purchase and it might also give you a discount code. It could even be a good idea to send your thank you via a festive email, too.
The Takeaway
We hope we have helped you to plan an effective marketing strategy in time for the Christmas period, which, this year, will probably be bigger than ever, so make sure you’re prepared! You might also find it useful to take a look at our post on using Instagram’s Professional Dashboard, which will help you track the performance of your small business.
