If you own a restaurant or café, you might already have a digital presence, or you could be thinking about starting one. These days, there are over 4 billion users on social media, so it’s easy to see how using online platforms to promote your business can attract more customers.
It’s important to consider who your audience is and the best methods to attract them online. For instance, a picture posted of a pink cake with flowers on would be likely to appeal to a younger audience. So, if your customers are primarily in the over 50s age category, you would probably struggle to tempt them with this. However, that being said, you could use the caption to make it more suitable. So, if you post it and say, ‘bring your grandkids along to try this cake,’ this would be much more likely to encourage them to pay a visit.
Another aspect to consider is using the right platform. If you’re looking to attract teens, try Instagram and TikTok. But, to attract an older audience, Facebook would be better.
So, marketing online really does require a lot of thought. But, don’t worry, now we’ve told you the basics, we have a few handy tips that will help to boost your digital presence. Oh, and for some inspiration, take a look at how we helped to develop these businesses online.