Why should brands utilise TikTok? Three ideas that will boost your credibility

Caitlyn Howitt
15th May 2023
4 minute read

Why should brands utilise TikTok? Three ideas that will boost your credibility

If you don’t know what TikTok is, where have you been? TikTok erupted in 2020 at the peak of the pandemic and has no signs of slowing down. The mobile app has humongous 1.6 billion users, and 1.5 billion are active daily, according to Demand Sage. Whether you want to reach a younger generation or create a more personable feel for your brand, TikTok can help you achieve it all. If you want to get started today, read this blog; by the end of it, your creative cogs might be turning, and the start of a TikTok strategy might be on the horizon.

Why should you use TikTok for your business?

If your business wants to engage with younger generations, then TikTok is a platform you must consider. It offers a great chance to connect with Gen Z and Millenials to establish relationships with potential customers. By producing brief and captivating videos highlighting your products or services, you can bring your brand to life and display the human side of your company.



If you want to be more personable, try this…

Look at your current brand image and determine how you want to portray yourself when a potential customer/client lands on your page. Do you want to be humorous? Do you want to give viewers the inside scoop into your industry?– our friends over at 793 Spirits gave us all a little taster on a day in the life at their distillery; you can watch it here.

Are you trying to be an authoritative figure in your field? Or do you want a little of all the above? Letting your followers see you with your guard down (not all the way, though, you still want to remain professional) can do wonders.

If you work within a skilled industry like law, healthcare, finance etc, there are ways to remain professional and be personable. Below are a few accounts which demonstrate this well:


Want to become a more authoritative figure in your field?

People like to know how and why things are done. An account on TikTok that holds a lot of authority in the fashion industry is LuxeCollective. They are a women’s luxury clothing and accessories resale site, but most of the content they create is around the luxury fashion industry. They share their knowledge and encourage their followers to engage with the content they put out, which tells the TikTok algorithm that they are a reputable account, and in return, they get followers and shares.

Presuming one of their main objectives is to drive people to their website, you might ask yourself, ‘Why aren’t they making sales videos?’. Well, when you’re an authoritative figure in your field, people will remember your name regardless, and when you are remembered, you are more likely to drive in sales rather than a generic sales pitch.


Do you want to reach a younger audience to boost sales or engagement?

The most common age groups on TikTok are:

• Ages 10-19 are 25% of users
• Ages 20-29 are 22.4% of users

Which contributes to nearly half of the app’s users.

In a report by Sensor Tower, TikTok users are on the app for more than 1.5 hours daily. That’s a lot of people on TikTok for a prolonged period; that’s a lot of eyes that could see your content! The more people that engage, the more successful your videos will be. The more successful you are, the more followers you will gain. The more followers you have, the likeliness of these turning into leads will increase. Also, the more successful you are on TikTok, this could become an extra revenue stream, but that is a whole different blog post!

Overall, it is essential to produce content that resonates with their interests and incorporates what’s currently trending on the platform. This approach will allow you to develop more dynamic and captivating methods of interacting with them.

Are you ready to get going?

If you’re not convinced that TikTok is the right platform for your brand, don’t give up just yet. Although it may be challenging to grow a following on TikTok, there’s always the possibility of creating a viral video that could make a huge impact. To increase your chances of success, post content regularly, share high-quality material, and engage with your followers and other accounts within your industry.

By putting in the effort and following these simple guidelines, you’ll be well on your way to establishing a solid presence on TikTok and reaching a wider audience with your brand message. So don’t be discouraged – with some perseverance and creativity, the possibilities are endless!

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