In fact, curating the right kind of online presence can be both a great advertisement opportunity and a chance for a company to develop a positive rapport with their userbase. If you’re a little lost and don’t know where to begin, stick around for the top three features we recommend you include on your website.
Your homepage is where a potential customer will first land when looking up the company name or the website URL, so it is imperative that it is designed in a
concise and aesthetically pleasing way in order to maximize engagement. This can be achieved in a variety of ways, namely by creating an easy-to-use design that encourages navigation of the website as a whole. It’s also important to state who and what the business is at its core right off the bat, possibly by including a helpful and catchy tagline that really summarizes the service or product in question.
As a client base grows, it is paramount that the company understands how this expands the range of people who are interacting with their brand. This can include anyone from the elderly, to people who are hard of hearing or vision impaired, among other things. Diversifying how the company addresses its audience’s needs will attract a much larger scope of interest and more positive customer-service relations overall. For example, many of these users utilize screen-readers, so it is good to keep that in mind while considering the type of website that best represents the business- i.e. one that reaches a wide audience! Constantly keeping up to date with what they as a consumer-base need and want is vital in order to achieve that, which is expanded upon in our article on Digital Marketing Trends to Consider for 2022.
Our final tip is an absolutely essential one, as it involves getting the customer to interact with the brand in a material way. A call to action shows the site user exactly where they need to go and what they need to do in order to sign up, purchase a product, get in touch etc. Anything from displaying the necessary contact details, to encouraging the client to share the website on social media, can be considered a call to action. It is the easiest and most efficient tactic used to maximize engagement. This is well exemplified in the contact us page for a well-known investigation company based in Canada. It gives the client a clear and simple way to locate, call or e-mail the company which is likely to encourage this customer to use the service. That is always the ultimate end goal when including a call to action on your website.
Staying practical-minded and creative generally yields great results when it comes to designing your company’s website. A call to action is always productive, and remaining user-friendly and available to everyone is also key. Above all, remember to prioritize the client base in an effort to connect with potential customers via your website, in a way that doesn’t overcomplicate the process of engaging with the company for its users. This will effectively drive traffic and interest in your business, both in real life and online, allowing your company to thrive as a whole.
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