There's No Digital Marketing Without Web Design

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We learn that first impressions matter when introducing ourselves to people, and the same principle can be applied to company websites.

As the world gradually becomes more digital, it is essential to recognise the importance a strong, accessible website has on prospective clients. Websites are usually the first point of interaction between a company and a potential client, meaning they can heavily influence the opinions potential clients have about a business. From search engine rankings to user experience, your website does more than inform clients about what you can provide; it is the first interaction in a hopefully successful business relationship. This post will dive into the ways that website design influences digital marketing and can boost your engagements.

First Impressions

In the digital world, your website is the face of your business. Guaranteeing that the face of your business is as professional, well-functioning, and sleek as possible will get potential clients to stay and engage with your content, rather than turning to look somewhere else. A well-designed website will:

Build trust: A sleek, professional website instils confidence in your prospective clients and encourages them to trust your brand, as having a well-designed website shows you care about the face of your brand.

Reflects brand Identity: With thousands of companies selling similar things, it is important to create a brand identity that sets you apart and can be easily recognized. Customize your website with consistent fonts, colours, and imagery that will make your brand identity prominent and memorable to potentials.

User Experience

User experience (UX) refers to the ease, convenience, and accessibility the clients will have when using your website. UX focuses on the user’s overall experience on your website, including their feelings and emotions about the products being sold. Having a streamlined and easy website that prioritizes UX can lead to higher engagement rates and increased conversions. Your website should have…

Ease of navigation: Let’s be honest – if you have to examine a website for 10 minutes before you find what you’re searching for, you may be a bit put off. Having a website that is easily navigable for all satisfies visitors and encourages engagement. Make sure your menu is clear and conscious and your call-to-action buttons are front and centre.

Mobile Friendly: Making sure your website is not only desktop friendly but mobile friendly, is essential to creating a good user experience. As most people use their phones as much as any other electronic device, your website should be able to function equally well when opened on a smaller, mobile screen.

SEO: Search engine optimisation is the beating heart of digital marketing, and making sure your web design supports SEO efforts is essential to reaching your targeted demographic. But how can web design support SEO efforts?

Site architecture: Website architecture refers to how well pages on your site are organised and accessible. By having a well-structured and organised site, search engines can find and index your site with more ease. This provides clients with better UX and allows your site to highlight important SEO efforts.

Mobile Friendliness (again): Not only do mobile-friendly sites increase positive UX, but mobile-site content is primarily used by Google for indexing and ranking. Creating a website that is functional both on laptops and mobile phones will increase and improve SEO performance.

Social Media Channel Integration
Your website acts as the hub of all your other digital marketing efforts. While your website may be the face of your business, it can also help push potential clients towards your other media channels, such as Instagram and LinkedIn.

Social Media Integration: By optimising your website through links and embedded feeds of your other existing social media channels, your website drives traffic between your website and social media channels, which encourages activity on both.

Email Capture Forms: Digital marketing through email is one of the more successful and easy ways to promote your business to your targeted audience. Create easy-to-use forms for potential clients to gather emails for your digital marketing efforts.

In Conclusion

Web design will make your website beautiful, but it does so much more than that. A well-designed website will give an incredible first impression to all potential clients, enhance UX, support the efforts of SEO, and help increase your digital marketing efforts on other media platforms. Website design is the most effective way of marketing your company to the demographic you are after and creates trust and confidence with your clients upon first glance.

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