Yes, that’s right. You blinked and, well, suddenly social media became social commerce.
In 2021, some of the most prolific platforms out there – such as TikTok, Pinterest, Instagram and Facebook – are hybridising and introducing more and more ways to purchase in order to accommodate for the ever-growing trend towards online shopping. So, today we’re going to take a little dive into the ins and outs of social commerce, and consider why it might be an excellent idea for your brand to build its revenue potential through Facebook.
So, why Facebook?
Facebook, along with Instagram, has a whole host of shoppable features. The one you may have noticed the most is product tags. Through the use of product tags, you can steer users towards the relevant information for a product tagged in a post by creating a link to what Facebook calls your catalogue.
Most importantly, Facebook fly’s the flag for the “discovery orientated” shopping experience. Discovery commerce is designed to help you as a retailer to better leverage the platform so that consumers are more readily able to “discover” your products at critical junctures during their browsing and purchasing sessions. You can best tap into this by making use of Facebook’s option to curate customisable collections designed to showcase certain products, which users can access from the “Shop” tab.
All in all, Facebook shops are easy to use and give sellers a huge amount of freedom and opportunity to customise to their own ends. They’re easy to set up and will allow you to reach, literally, billions of potential customers who you may not otherwise be able to, without social commerce.