Digital Marketing

The Lazy Marketer’s Guide to Getting Started with Digital Marketing

Chloe Toogood
19th January 2023
4 minute read

Are you a marketing professional who wants to get started with digital marketing? Or have you already dabbled in it but want to take your skills to the next level?

Digital marketing is one of the most future-proof skills you can have. It’s a field that is constantly evolving, and there are always new and innovative ways to reach your target audience. Best of all, you can start learning digital marketing without spending a lot of money. In fact, you can even get started without spending any money at all!

In this guide, we’re going to touch on some of the key points you need to know about digital marketing. By the end of this guide, you’ll have all the knowledge you need to start creating campaigns that convert!

Why Digital Marketing is important?

In the past, businesses could get by with traditional marketing methods like print ads, TV commercials, and radio spots. However, in today’s digital age, businesses need to use digital marketing strategies to reach their target audiences.

There are several reasons why digital marketing is important:

  • More people are online than ever before
  • You can reach a global audience with digital marketing
  • It’s more targeted and personalized than traditional marketing
  • It’s more cost-effective than traditional marketing
  • Digital marketing allows you to track and measure results more effectively

What makes your business unique?

Before you can start creating a digital marketing strategy, you need to understand what makes your business unique. This will help you identify your target audience and create content that appeals to them.

Here are a few questions to ask yourself to help you understand what makes your business unique:

  • What products or services does your business offer?
  • What are your business’s core values?
  • What is your target market?
  • What are your competitors doing?
  • What can you do better than your competitors?

By answering these questions, you’ll start to get a better understanding of what makes your business special and how you can use this to your advantage in your digital marketing campaigns.


Getting started with digital marketing

Now that you know why digital marketing is important and what makes your business unique, it’s time to get started!

Here are a few tips to help you get started:

Create a website: A website is an essential. It’s a place where potential customers can learn more about your products or services and get in contact. Take a look at this one for a pub in Newcastle, its website is sleek and easy to navigate, and is a great example of the kind of thing you should go for.

Start blogging: Blogging is a great way to share your expertise and attract new visitors to your website. You can also use your blog to drive traffic to your other marketing channels, such as social media and email marketing.


Use email marketing: Email marketing is a great way to stay in touch with current and potential customers. You can use email to share new blog posts, announcements, or special offers.

Invest in paid advertising: Paid advertising, such as Google Ads or Facebook Ads, can be a great way to reach new customers. Paid advertising allows you to target specific demographics and interests, which can lead to more conversions.

Use social media: Social media is a great way to connect with potential and current customers. It’s also a great way to share your brand’s story and build relationships with your target audience. This pub and restaurant in Newcastle does this well, as they are very active on social media and always posting content.

What to do next

Once you’ve gotten started with digital marketing, you might be wondering what the next stage is. You want to keep up the momentum you had with getting started, so progress even further.

Here are some of the next stages you should consider as part of your strategy:

  • Set up Google Analytics: Google Analytics is a free tool that allows you to track website traffic and conversions. Setting it up is a great way to see how your digital marketing campaigns are performing so you can make changes accordingly.
  • A/B test your campaigns: A/B testing is a process of testing two different versions of a campaign to see which performs better. A/B testing can be used for email campaigns, social media posts, and even website design.
  • Create more content: Quality content is essential for any digital marketing campaign. By creating more, you’ll be able to attract more website visitors and convert them into leads and customers.

Your Digital Marketing community

As you get started with, you’ll quickly realize that it’s a huge field with endless possibilities. And because digital marketing is always changing, it’s important to stay up-to-date on the latest trends and best practices.

You can stay connected to the community by following digital marketing influencers on social media. There are plenty of digital marketing influencers who share their insights on social media and by following them, you’ll be able to stay up-to-date on the latest trends in the industry.

There are also numerous forums and groups online where marketers share their insights and ideas. This is a great way to learn from other marketers, get feedback on your own campaigns, and be inspired.

Finally, it’s also a good idea to attend events and network. There are often events, such as conferences and webinars, in your city that you can attend, and are a great way to network with other marketers and learn about the latest trends.


To wrap things up

Digital marketing is a huge field with endless possibilities. By getting started, you’ll be able to reach new customers and grow your business.

The good news is, you don’t have to be an expert to get started with digital marketing. In fact, you can get started today with just a few hours of work.

And best of all, you can start learning digital marketing without spending a lot of money. So, what are you waiting for? Set your campaign in motion and get out there!

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