Communication is a key aspect of our daily lives, this is no different when it comes to business and undertaking projects with clients. The only way to deliver something a client wants is to discuss, well, what the client wants!
A lack of communication in anything will cause activities and relationships to fall apart, if one side wants something and doesn’t appropriately inform the other, the end product may be something neither of you actually wanted. This is why close, regular communication is a great thing to have when co-operating with a client about a deliverable. Conversing at regular intervals along the project process allows for much easier direction and management of the end result, rather than sending what you believe to be the finished product and finding out they had a change of heart somewhere along the way.