By failing to optimise your website correctly, you’re missing out on the full potential of Search Engine Optimisation and what it can offer you and your business. Today, we’re going to chat all things onsite SEO, so that you can start taking the necessary steps towards supercharging your SEO campaigns.
So, what exactly is onsite SEO?
Onsite SEO, aka “on-page SEO”, is the process of rendering your website search engine friendly. By optimising aspects of your website that can help you rank higher within search engine results, you’ll be doing all you can to drive more traffic to your site. This is especially important for small businesses, who will need to tap into the potential of local SEO.
For reference, offsite SEO, by contrast, is the process of carrying out external optimisation through tactics such as backlinks and social media management.
When you carry out onsite SEO – whether you’re optimising the content itself or the HTML source code – you’re essentially making adjustments that will facilitate search engines crawling your site, interpreting and indexing your content. Once this content is indexed, it can appear in the most relevant searches made by browsers.
Despite the potential returns onsite SEO offers, only 33% of small businesses have optimised websites. Seems pretty silly, right?
Seeing as though many of us are missing out on the potential benefits of optimisation, we thought we’d give you a handful of our best onsite SEO tips…