The Importance of Onsite Search Engine Optimisation: Three Quick Tips

Anna Veitch
24th September 2021
2 minute read

By failing to optimise your website correctly, you’re missing out on the full potential of Search Engine Optimisation and what it can offer you and your business. Today, we’re going to chat all things onsite SEO, so that you can start taking the necessary steps towards supercharging your SEO campaigns.

So, what exactly is onsite SEO?

Onsite SEO, aka “on-page SEO”, is the process of rendering your website search engine friendly. By optimising aspects of your website that can help you rank higher within search engine results, you’ll be doing all you can to drive more traffic to your site. This is especially important for small businesses, who will need to tap into the potential of local SEO.

For reference, offsite SEO, by contrast, is the process of carrying out external optimisation through tactics such as backlinks and social media management.

When you carry out onsite SEO – whether you’re optimising the content itself or the HTML source code – you’re essentially making adjustments that will facilitate search engines crawling your site, interpreting and indexing your content. Once this content is indexed, it can appear in the most relevant searches made by browsers.

Despite the potential returns onsite SEO offers, only 33% of small businesses have optimised websites. Seems pretty silly, right?

Seeing as though many of us are missing out on the potential benefits of optimisation, we thought we’d give you a handful of our best onsite SEO tips…


#1 Create quality content

That’s right, it’s the C word, and no, we’re not cursing. We’re talking content. 

Content functions by bringing traffic to your site and provides engaging content that will keep them there. Heck, it really is the backbone of any good SEO campaign.

Content can take a variety of forms, but the most popular guise content takes for most businesses is in the form of blogs. Blogging allows you to cover a huge variety of topics within your industry, driving traffic to your site at the same time. It’s essential that when you create content, you create quality content. This means going doing your research thoroughly and going in-depth with your writing. Nobody wants to see flimsy, poorly informed content that is blatantly created with nothing more than SEO in mind. Your content needs to feel genuine. Good old informative content is way more likely to help you create an authentic image, which can also – hopefully – lead to more backlinks.

Oh, and don’t forget to make it user friendly!


#2 Let’s talk tags

Another essential element of onsite SEO is tags.

For all intents and purposes, we’re talking H1 tags and title tags today. When it comes to onsite SEO, optimising your title tags is most important and should be the first priority, but tending to your H1 tags is also great practice if you want to get the most out of search engine optimisation.

First and foremost, title tags simply refer to the titles of your website’s pages, that browsers look at first when they come across your websites page in search results. These titles are critical as they play an active role in determining whether a web user will click through to your content or move over to a competitors page, instead.

With your title tags, you need to be integrating keywords so that search engines can generate a better understanding of your content. For instance, consider the title of this page:


“The Importance of Onsite Search Engine Optimisation: Three Quick Tips”


Now, this title contains far more relevant keywords and indicative detail than say, a simple title such as “Onsite Search Optimisation”. A title such as this fails to really give an overview of what a visitor to your site can expect to find if they opt to click through, and what’s more, it’s less likely to pop up in search results due to its lack of keywords.

Now, when it comes to H1 tags, the story is pretty much the same. H1 tags are the headings within your content. By tending to your headings, you’re giving search engines that extra hand when it comes to understanding the context of your page, as it’s the duty of both title tags and H1 tags to send important signals to search engines to help them get a handle on the meaning of your content.

By using keywords in your H1 tags, you’re giving search engines greater detail, which means better and more relevant rankings. Plus, using headings is also a great way to make it easier for users to navigate through your page.

#3 Make use of internal links

This one is a simple one. Simple but effective.

Using internal links means that whenever you create new content, you want to be placing links within that content to other pages on your site. Take a look back through this post and you’ll see what we’ve been peppering it with internal links as we go. Neat, huh?

Not only does this enhance user experience and help you to provide more thorough and detailed context, using internal links also helps search engines to index more pages on your site.

Plus, you can only hope that users might follow those links up, thus spending more time on your site and further improving your ranking.




That’s a wrap


With these three quick tips, even the most SEO stumped business owners can start making inroads with their search engine campaigns. So, hop to it! Google is waiting…

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