Web Design

The Importance of HQ Imagery on your Website

Chloe Grimmer
6th March 2022
3 minute read

The aesthetic appeal of a company’s website is often deeply underestimated by business professionals and owners alike.

From the font used to the colour coordination to any illustrations included, one constant remains true: customers are often drawn to what they perceive to be pleasing to the eye – even subconsciously. It follows that the same can be said for all imagery used on your business’s website.

It’s vital to recognize that adding photos to an article or post generally makes the content much more interesting to look at (while enhancing the organizations branding!) in the customer’s eyes. Not only that, but the quality of the actual images themselves plays a bigger role in website engagement than many realise.


Perhaps most importantly, utilizing relevant and high-quality imagery on your brand’s website is a great way to enhance your search engine optimization, as is discussed in Medium’s article here. This will increase the strength of your company’s online presence extensively, especially if utilized to its full advantage!

Making sure the images link to other pages on the website and including alt texts and tags are both wonderfully effective ways to make sure you’re boosting your company’s SEO via online imagery. This will make it much easier for your brand to pop up on Google or other similar search engines, which would mean that your company’s potential for expanding its consumer base would sky-rocket.


Additionally, including high-quality imagery on your business’s website is an extremely effective way to get the point of the webpage across, quickly and concisely. Choosing the right gallery of photos should always be done with the idea of augmenting the text on your website in mind. This makes the content much more accessible and less monotonous from the consumers perspective and generally encourages them to stick around on the site much longer.

For more tips and tricks, check out this helpful list! It’s also important to understand that the use of imagery works very well when trying to convey a certain narrative, which helps establish a bond between the company and the customer. High quality images align with what customers are looking for on a modern website, and they greatly boost the promotion of any branding that has already been established for your business.

This is expanded upon further when considering high quality imagery in relation to social media. Utilizing strong, first-rate photos across all platforms, including the original website, will likely heavily encourage customer engagement. Captivating, relevant and high-quality photographs are much more likely to be shared, liked and commented on. This is a super effective way to increase visibility and to reach new demographics within your consumer base!


That’s a Wrap!

With all of this in mind, it’ll be much easier to curate a post that increases website visibility for your business in the future. As we can see, utilizing significant and quality images that align with your brand is truly a key component when considering how to elevate your website in a substantial and long-lasting way – In terms of SEO, customer convenience and brand recognizability among many other branding essentials!

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