The aesthetic appeal of a company’s website is often deeply underestimated by business professionals and owners alike.
From the font used to the colour coordination to any illustrations included, one constant remains true: customers are often drawn to what they perceive to be pleasing to the eye – even subconsciously. It follows that the same can be said for all imagery used on your business’s website.
It’s vital to recognize that adding photos to an article or post generally makes the content much more interesting to look at (while enhancing the organizations branding!) in the customer’s eyes. Not only that, but the quality of the actual images themselves plays a bigger role in website engagement than many realise.