The Importance of Branding

posted on Thursday 4th January, 2018

Creating a brand is more than simply designing a logo. It’s the way that your brand is presented, whether this be on a website, social media, blog or any platform that a customer can interact with your brand.

Designing your own unique website is a great way to showcase your products and/or services and give visitors a visual feel of who your brand is and what it stands for.

It’s important that the different elements of your brand compliment each other and can flow from one element to the next.

Here’s a few examples of some branding elements:

  • Customer: Make sure you’ve identified who your target audience is so that your branding appeals to them. For example, check out Mini Bees Photography website. The photography company has a focus on newborn and maternity photography – hence the name Mini Bee. As well, the name plays on a bumblebee. This is highly reflective on the website. The colours black and yellow are used, alongside honeycomb patterns to really emphasis the brand’s aesthetic.
  • Logo: This could be your inspiration for your branding or it could come after. Either way, the logo is regarded as the face of your brand. Therefore, it is essential to create a design that is eye-catching and memorable. Logos can be used in a variety of ways, such as: on promotional material, social media, products, advertisements. The more a customer sees a logo, the more likely they are to remember your brand.
  • Story: Think about the story of your brand and incorporate this into your branding. People love a good story and customers may be more likely to be interested in your brand if they can connect to the story your brand is telling. This can also build a connection that is more personal. Stories can not only engage your customers but they can also give your products and services identities.
  • Experience: First impressions are extremely important when it comes to branding. Therefore, it’s important that customers have a good experience when they come into contact with your brand. If you have a website that is slow, difficult to navigate, broken links or contact details that do not work, you run the risk of putting off a potential customer who may then form a misconception of your brand. Put yourself in the shoes of your customer and ensure that any interaction they have with your brand is giving the right impression.

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