Digital transformation is the process of integration of digital technology to your business, changing the way you market, operate and deliver your service to customers. This can be a huge change for those who are inexperienced, can take a lot of time and effort, and can still result in failure. But is Digital Transformation worth it?
Had this blog have been written in 2 years ago, the answer would be a resounding yes. The pandemic made online business sky rocket in terms of profitability, providing a huge amount of growth and investment into digital marketing, web design and technology as a whole. eCommerce overtook physical retail for the lockdown period and many became used to the online alternatives to spending their cash. Having not yet fully recovered from these restrictions, and digital business still being the go-to for many, its highly recommended that businesses undergo digital transformation if they haven’t already! Still not convinced? Here are just a few of the benefits to gaining an online presence for your company: