The Call to Action (CTA) button is a potent tool.
These seemingly unassuming buttons are pivotal in driving conversions and achieving marketing goals. However, their effectiveness depends not solely on the text they display but equally on their design. In this blog, we’ll explore the art of CTA buttons, with a particular focus on how their design can significantly impact conversion rates.
The Power of a Well-Designed CTA Button
CTA buttons are the gateways to conversions. They prompt website visitors to take desired actions, such as purchasing, signing up for a newsletter, or requesting a quote. A well-designed CTA button can be the difference between a successful conversion and a lost opportunity.
One of the most critical aspects of CTA button design is colour. Colour psychology plays a substantial role in influencing user behaviour. This psychological aspect is not to be underestimated. For instance, studies from the Institute of Data and Marketing (IDM) suggest that different colours can evoke specific emotions and actions in users.
Green: Often associated with positive actions, “green” CTA buttons can encourage users to proceed with a task, such as purchasing or subscribing.
Orange: This colour can create a sense of urgency, compelling users to take immediate action, making it a suitable choice for limited-time offers or sales promotions.
Blue: Blue is often linked to trust and reliability, making it an excellent choice for CTAs that require user trust, like signing up for a service or requesting information.