Testimonials on the Homepage, Yay or Nay?

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Testimonials and reviews from previous clients or buyers can be a key turning point in a potential customer’s decision to engage with your business. So having a section on your homepage to display this content sounds great, right?

Testimonials are a great way to show prospective clients what kind of work you can produce and the reception you receive at project closure. However, the thing with testimonials is that you, as the owner of the business and editor of your website, get to pick and choose only the best of your feedback to display to the public. If there isn’t an abundance of positive testimonials and the potential customer is aware of the concept of a testimonial over that of a review, there may be some distrust in your quality of service.

Testimonial Vs Review

The stark difference between a testimonial and a review is the presence of a moderator. As mentioned above, the editor of the website will manually sort through their testimonials and post the ones that paint them in a good image. A review section is usually a third-party plugin or feature, like Google reviews or TripAdvisor, that will continually update with any unfiltered reviews your business receives. This is usually why users will prefer to see a review section as it provides transparency and the true opinion of your previous customers, that’s not to say testimonials should be disregarded! Whilst reviews can provide a raw opinion of your services, testimonials allow you to focus on the outstanding aspects and your happiest clients.

Applying the use of either reviews or testimonials appropriately is key, the following will discuss:

Formatting and Usage of Space on Your Page
Range of Sources
Accreditation

Use Your Space Efficiently

Your homepage is the hub for your online presence, you need to use every ounce of space efficiently so as to not overcrowd or overcommit space to things that are less important than others. Although public opinion is an important aspect of business and should be seen on your homepage, it doesn’t need a huge dedicated space. If you take a look at Cedar House Care Home for example, they fulfil the testimonial quota in minimal space, using a slider to skip through different opinions.

Collect From a Good Range

As previously mentioned, an abundance of positive testimonials is always going build more trust than a handful. A similar instance occurs with your range of reviewers. Receiving the majority of your positive reviews from brands or individuals that are linked to each other can seem suspicious. Ensure that your sources are largely independent from each other and have reviewed separate areas of your business to build trust in your customer base.

Give Appropriate Credit to the Reviewer

So you’ve scored a high profile client and had them leave you a nice testimonial to post on your website. It would be pointless just addressing them by name as most people may not know who they are or what they do. Giving appropriate credit benefits both parties, the client that submitted the review may get engagement on their socials or website, and you get a more robust testimonial.

The Wrap Up

All in all, including testimonials on your homepage is a great idea, providing you do it well of course. The influence of positive reviews on customer engagement can’t be denied, you can dive deeper into the world of customer reviews, SEO and more here!

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