Testimonials and reviews from previous clients or buyers can be a key turning point in a potential customer’s decision to engage with your business. So having a section on your homepage to display this content sounds great, right?
Testimonials are a great way to show prospective clients what kind of work you can produce and the reception you receive at project closure. However, the thing with testimonials is that you, as the owner of the business and editor of your website, get to pick and choose only the best of your feedback to display to the public. If there isn’t an abundance of positive testimonials and the potential customer is aware of the concept of a testimonial over that of a review, there may be some distrust in your quality of service.