Sleeky Insights: A Day In The Life Of Our Graphic Designer

What do you do at Sleeky on a day-to-day basis?

Molly: Every day is different but I’m usually working on a logo, print or web design project. Web design (surprise, surprise!) is my primary job at Sleeky and I spend a lot of time designing homepage concepts including layout design, typography and colour. The objective of a homepage is to create a visual hook that makes the website stand out and ties the concept together.

What is your favourite aspect of working as a full-time graphic designer?

Molly: I love logo design as it usually has quite a bit of creative freedom and I love coming up with subtle concepts that reflect the company. Creating a face and a visual identity for a brand through logo design is really exciting and rewarding.

Do you have any daily rules that you work by?

Molly: Balance, hierarchy, the brand and uniqueness are all elements that I strive for when designing websites. I have to have a clear understanding of the company and what they’re looking for.

With logo design, I usually create three initial concepts with the existing brand material in mind. These help to determine fonts, colours and set the tone for the brand.

My top three rules with any design are that they have to be eye-catching, simple and reflect the company.

I always have to think about how the visual will work on different brand material; for example, with print design jobs I have to think about whether the design will translate well on paper.